192 The One With The Best Marketing Expert In The Water Treatment Industry
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It\\u2019s\\xa0a joy to have\\xa0Paule Genest\\xa0(Jen-nes) on the show this week to talk about 
marketing. She is the founder and President of PGPR, specializing in coaching and growing your company\\u2019s communications, marketing, and public relations department, elevating your team to the next level.\\xa0\\xa0
\\xa0Paule Genest is Co-Chair of WOW (Women of Water at the AWT- Association of Water Technologies). Over the past 35 years, Paule has worked in public, private, cooperative, and philanthropic. Her clients, and I, particularly appreciate her creative spirit, her human approach to business, her kindness, and her great ability to connect people and rally them around a common vision to promote the influence of targeted projects.\\xa0\\xa0\\xa0
\\xa0Furthermore, she is an adjunct professor at\\xa0Universit\\xe9\\xa0de Montr\\xe9al and\\xa0Universit\\xe9\\xa0de Sherbrooke, she teaches Social Responsibility and Public Relations. She holds a bachelor\'s degree in administration and marketing and holds the PRP (Professional in Public Relations) and ARP (Accredited Public Relations Professional) designations.\\xa0\\xa0\\xa0\\xa0
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Bottom line:\\xa0Paule Genest is by far the best marketing person in the water treatment industry. Today, please listen to the things she shares with you, and if you do only one or two of them, your business\\u2019 marketing is going to be miles above everyone else\\u2019s. I urge you to start working on your marketing plan today.\\xa0
\\xa0Your roadside friend, as you travel from client to client.\\xa0
\\xa0-Trace\\xa0
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Timestamps:\\xa0\\xa0
Introducing Paule Genest, Accredited Public Relations Professional, Coach, Professor, and Co-Chair of WOW (Women of Water at the AWT- Association of Water Technologies) [6:50]\\xa0
An introduction to marketing [12:49]\\xa0
What KPIs should we look at in a marketing campaign? [25:08]\\xa0
How to lead a great marketing meeting [27:00]\\xa0
What are some of Paule\\u2019s favorite marketing campaigns? [32:21]\\xa0
How to start marketing [36:05]\\xa0
How to budget for a marketing campaign [39:50]\\xa0
Lightning Round Questions [45:34]\\xa0
James\\u2019 Challenge: \\u201cCalculate Holding Time Index (HTI) of a cooling tower.\\u201d [51:55]\\xa0
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Quotes:\\xa0
\\u201cAnything that has helped me on my career path, I put on this show.\\u201d -Trace Blackmore\\xa0
\\u201cPaule Genest is by far the best marketing person in the water treatment industry.\\u201d -Trace Blackmore\\xa0
\\u201cLife without water is not a life, water is essential.\\u201d - Paule Genest\\xa0
\\u201cAll of us will be a \\u201cmarketer\\u201d at some point in our lives.\\u201d - Paule Genest\\xa0
\\u201cResearch is at the heart of everything in marketing.\\u201d - Paule Genest\\xa0
\\u201cIf you don\\u2019t know your client\\u2019s needs, you cannot meet their needs. Take the time to listen.\\u201d - Paule Genest\\xa0
\\u201cWhen we implement a strategy, it\\u2019s all about sharing the good news and learning from our mistakes.\\u201d - Paule Genest\\xa0
\\u201cMy favorite marketing campaigns move me; they make me cry or laugh.\\u201d - Paule Genest\\xa0
\\u201cA brand is a promise.\\u201d - Paule Genest\\xa0
\\u201cA step that is frequently overlooked, is the maturing of your launch. I stress soft launches with a small target audience to see if you hit your target. It gives you a chance to reassess, reinforce, or change your content.\\u201d - Paule Genest\\xa0
\\u201cBe present and visible in the market.\\u201d - Paule Genest\\xa0
\\u201cReturn on investment and influence is key.\\u201d - Paule Genest\\xa0
\\u201cWe need to find a breakthrough idea and build around it. Stand out and be proud of what it is that you are and what you do.\\u201d - Paule Genest\\xa0
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Connect with Paule Genest:
Website: en.pgpr.ca
LinkedIn: in/paulegenest
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Links Mentioned:\\xa0
Submit a Show Idea\\xa0
Celeste Headlee - 10 ways to have a better conversation from TED Talks\\xa0
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Books Mentioned:\\xa0
Playing To Win by A.G. Lafley and Roger L. Martin \\xa0
Live Big: The Entrepreneur\'s Guide to Passion, Practicality, and Purpose by Ajit Nawalkha\\xa0
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark\\xa0
The Elin Hilderbrand Collection: Volume 2: Nantucket Nights and The Blue Bistro by Elin Hilderbrand\\xa0
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