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Nation! thank you for being a part of this platform that brings helpful information about our industry. The Scaling UP! Nation! is growing every day. That\'s because of you. And because we have an impressive following, we can attract guests to interview on this show.\\xa0\\xa0
Our Guest today is Charles Fishman, an award-winning, best-selling author who has written dozens of books like The Wal-Mart Effect and One Giant Leap. Today he and I talk about one of my favorite books, The Big Thirst. In\\xa0The\\xa0Big Thirst, Charles Fishman does an incredible job explaining\\xa0presenting the facts about our\\xa0odd relationship with water where we\\xa0need it and love\\xa0it\\xa0but\\xa0our world doesn\\u2019t\\xa0respect it. This\\xa0is a read I would recommend to anybody in our industry. Please enjoy my interview with Charles Fishman.\\xa0\\xa0
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Timestamps:
Charles\' background [05:35]
Inspiration behind The Big Thirst [14:40]
What has the impact of The Big Thirst book been? [20:12]
Lessons learned in Las Vegas [29:07]
What are some of the easy things anyone can do to make a difference? [34:04]
Research on waterborne pathogens [39:53]
Important topics to be addressed in the upcoming election when it comes to water [42:38]
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Quotes:
"Good reporting will save you when good writing won\'t."\\xa0\\xa0
"Most people will be astonished at how much water they use".\\xa0\\xa0
"Water does not respond to wishful thinking. You have to figure out what your problems are, and then you have to fix them".\\xa0
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Connect with Charles Fishman:
LinkedIn: in/charles-fishman-a8071420
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Books Mentioned:
The Big Thirst\\xa0by Charles Fishman
The Wal-Mart Effect\\xa0by Charles Fishman
A Curious Mind by Charles Fishman & Brian Grazer
One Giant Leap by Charles Fishman
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