b'
129 The One That Helps You with Sales Presentations
Episode 129: Show Notes
Nation! a water treater must wear many hats. You\\xa0have to\\xa0be fluent in plumbing, electricity, chemistry, physics, and even psychology, to name a few. Our job never gets boring. We are always learning and taking on new challenges. One of the duties that I didn\'t mention in the list above was sales.\\xa0 It doesn\'t matter what you are doing in your job; you are always selling something. It could be your service, yourself, or even the actual account. To be successful in water treatment, we must all sell.\\xa0\\xa0
Our guest today is Bryan Gray. Bryan teaches others how to sell more effectively by using the psychology we know about the brain. He also addresses why we need to be concise with our sales messages to navigate through a multi-person decision.\\xa0 Today, it seems that with the internet, everyone is an expert.\\xa0 So, Bryan helps us understand how to address that and how to use that to our advantage. The key questions we must answer for potential clients are, "Why you?" and Why now?".\\xa0 Bryan Gray and his team at the Revenue Path Group offer a free\\xa0e-book\\xa0called\\xa0Sales is Broken: Surviving & thriving through the tectonic shift in the Age of Acceleration.\\xa0It\\xa0will provide more information as you dig deeper into this subject.\\xa0\\xa0
I\'m sure you will get some great ideas from today\'s episode.\\xa0
Key Points\\xa0From\\xa0This Episode:
Tweetables:\\xa0\\xa0
"When the pain of staying the same is greater than the pain of change, a potential client will make a decision."\\xa0 @BryanGray @TraceBlackmore #TheOneThatHelpsYouwithSalesPresentations #Masterminds #MastermindGroup #RisingTide #CWT #IWC #AWT #scalingupnation #scalinguppodcast #scalinguph2o #scalingupandbeyond #traceblackmore #sales #salespresentation #watertreatmentindustry #presentation #howthebrainworks #RevenuePathGroup
\\u201c70% of the buying journey is done alone in this age of the internet. Technology makes it difficult to differentiate yourself.\\u201d @BryanGray @TraceBlackmore #TheOneThatHelpsYouwithSalesPresentations #Masterminds #MastermindGroup #RisingTide #CWT #IWC #AWT #scalingupnation #scalinguppodcast #scalinguph2o #scalingupandbeyond #traceblackmore #sales #salespresentation #watertreatmentindustry #presentation #howthebrainworks #RevenuePathGroup
"It\\u2019s not what you say to a prospect. It\\u2019s what they hear.\\u201d @BryanGray @TraceBlackmore #TheOneThatHelpsYouwithSalesPresentations #Masterminds #MastermindGroup #RisingTide #CWT #IWC #AWT #scalingupnation #scalinguppodcast #scalinguph2o #scalingupandbeyond #traceblackmore #sales #salespresentation #watertreatmentindustry #presentation #howthebrainworks #RevenuePathGroup
"The most critical questions to answer when speaking to a prospect are \\u2018why should they choose me?\\u2019 and \\u2018why should they choose me now?" @BryanGray @TraceBlackmore #TheOneThatHelpsYouwithSalesPresentations #Masterminds #MastermindGroup #RisingTide #CWT #IWC #AWT #scalingupnation #scalinguppodcast #scalinguph2o #scalingupandbeyond #traceblackmore #sales #salespresentation #watertreatmentindustry #presentation #howthebrainworks #RevenuePathGroup
"What motivates your prospective client? Then begin to elevate the threats that you eliminate.\\u201d @BryanGray @TraceBlackmore #TheOneThatHelpsYouwithSalesPresentations #Masterminds #MastermindGroup #RisingTide #CWT #IWC #AWT #scalingupnation #scalinguppodcast #scalinguph2o #scalingupandbeyond #traceblackmore #sales #salespresentation #watertreatmentindustry #presentation #howthebrainworks #RevenuePathGroup
Links mentioned On This Episode:
Revenue Path Group on LinkedIn\\xa0
Revenue Path Group on Instagram
Revenue Path Group Company Website
Books:\\xa0
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
At Home: A Short History of Private Life\\xa0
Beastie Boys Book \\xa0
'