Selling and Storytelling: How DISC Plays a Part

Published: July 14, 2020, 2 p.m.

b"Most of us know that bonding and rapport is very important in selling. And one technique to create that bond is through telling stories during your sales conversation. \\n\\nIt builds trust with your prospects, it helps them remember you, and it shows your human side before your salesperson side.\\n\\nBut storytelling doesn't come naturally to everybody. And not everybody cares.\\n\\nThat's where DISC comes in. \\n\\nWhether you're using a story as a discovery technique to find pain or just to build some rapport, it's important to pay attention to two things:\\nOne, how they're reacting to it. And two, make sure it feels authentic to you. \\n\\nIf you miss out on those, then your stories might not be working as well as you'd like.\\n\\nBut DISC only helps if you've taken an assessment and know how to detect personality types in others. If you haven't taken it yet, email us at DISC@salesthrowdown.com, and we'll give you all the info you need. \\n\\n\\u2705 Sign up for our emails: https://www.salesthrowdown.com/\\n\\n\\u2705 Connect with us on Facebook: https://www.facebook.com/Salesthrowdown\\n\\n\\u2705 Check us out on Instagram: https://www.instagram.com/salesthrowdown/\\n\\n\\u2705 And keep up with us on Twitter: https://twitter.com/SalesThrowdown"