How to Improve Both Likability and Selling Success

Published: Oct. 6, 2020, 2 p.m.

b'Being likable in sales may or may not be that important. But whether you consider it being likable, building trust, or bonding and rapport, you want your prospects to think of you as a trusted advocate. So however you look at it, knowing how to do it better will help you find more selling success.'