S4N 036 Craig Elias on Trigger Event Selling
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Craig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as:
- How people end up in the Window of Dissatisfaction
- What they do when they get there
- How do be the first to know someone is in the window
- Why you need to analyze your wins more than your losses
- What kinds of words you need to use to sell