Customers Don't Buy Software, They Buy Value (Here's the Difference)

Published: Dec. 22, 2020, 8:27 p.m.

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My guest today is Simha Sadasiva, CEO / Co-Founder at Ushur. Our conversation focuses on the art of delivering customer VALUE. Here's the thing... No one wakes up in the morning wanting to buy more software. Customers wake up in the morning thinking about their most pressing problem. How do we hone into this as Early-Stage SaaS Founders?

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You can learn more about Ushur at: https://Ushur.com

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You can connect with Simha at: https://www.linkedin.com/in/simhasadasiva/

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Check out my Youtube channel where I post 3 episodes every week with actionable strategies on growing your SaaS business: https://tkkader.com/youtube

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Learn more about my SaaS GTM Coaching Program: https://tkkader.com/gtm

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Join me January 12th and 13th for our 2021 Strategic Planning Workshop: https://tkkader.com/workshop

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Click to tweet link: https://ctt.ac/1r9tP

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