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Ep 127 Neylan McBaine\\xa0joins. She\\xa0had a front row seat to the earliest days of digital marketing in Silicon Valley, and she\\u2019s brought that experience to several top retailers\\u2019 marketing efforts in the years since. Neylan has served as both an in house marketer and as an agency account planner, giving her unique insight into the challenges and benefits of each. She currently is the CMO of\\xa0Brain Chase, an educational technology tool for kids that disguises online learning with premiere curriculum providers as a massive global treasure hunt for a real\\xadlife buried treasure.

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

3 Key Points:

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1. \\xa0 \\xa0 \\xa0 \\xa0Avoid seasonality by expanding range of services provided.
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2. \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Expand curriculum to appeal to a wider audience.
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3. \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Prizes as incentive.
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\\xa0Episode Notes:\\xa0

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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa000:59 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa001:44 \\u2013 Witnessing 1999 \\u2013 2001 Silicon Valley dot.com boom/bust
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa003:40 \\u2013\\xa0Brain Chase\\xa0curates online curriculum for Grades 2-8
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa005:13 \\u2013 Pricing
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa006:42 \\u2013 Summer 2014 \\u2013 500 subscribers; 2015 \\u2013 2000 subscribers
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa007:21 \\u2013 Price 2014 $199 down to $149 in 2015
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa008:22 \\u2013 Seasonality \\u2013 introducing new Spring and Fall semesters in Feb 2016
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa009:44 \\u2013 Hoping to break $1 million in 2016
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa010:15 \\u2013 Teachers and parents were targeted for marketing
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa011:53 \\u2013 Expanded elective curriculum in 2016 to appeal to a wider audience
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa012:54 \\u2013 Partnered with\\xa0Junior Explorers\\xa0(see\\xa0Episode 110)
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa013:28 \\u2013 Buried Treasure prize incentive
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa014:45 \\u2013 Follow\\xa0@NeylanMcBaine
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• \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa016:23 \\u2013 The Famous Five
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Resources Mentioned:

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• Growth Geeks\\xa0\\u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects.
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• Brain Chase
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• Junior Explorers
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• ReWork
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Famous 5

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• Favorite Book?\\u2014\\xa0Re-Work
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• What CEO do you follow?\\u2014\\xa0Jason Fried
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• What is your favorite online tool?\\u2014\\xa0Kickstarter
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• Do you get 8 hours of sleep?\\u2014No
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• If you could let your 20-year-old self know one thing, what would it be? How flexible I would need to be with my career.
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop