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Published: Jan. 30, 2016, 3 p.m.

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Episode 156

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Ep 158\\xa0Taylor Peck, the co-founder and editor of isidewith.com, the most popular political information platform in the world. Listen as Nathan and Taylor talk about how iSideWith generates revenue and reaches out to unique visitors.\\xa0

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Bio

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Taylor Peck is a political analyst and tech marketing consultant. He manages the data, research, and marketing aspects of iSideWith. Having a lifelong interest in politics, he was searching for a way to engage more voters.

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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:26 \\u2013 Taylor joins the show
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• 01:39 \\u2013 iSideWith was created when Taylor and his roommate in college wanted an online outlet to discuss political issues.
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• 03:10 \\u2013 A lot of political affiliation quizzes are powered by iSideWith.
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• 04:08 \\u2013 Almost 25 million people have taken the quiz online.
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• 04:47 \\u2013 During the political season, the website is averaging 3 to 5 million unique visitors a month.
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• 05:59 \\u2013 The website gets more than 30% of visitors to participate in the quiz which is rare for a software based company.
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• 06:15 \\u2013 iSideWith makes money through Google AdSense (10K a month).
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• 07:30 \\u2013 Taylor lives on about 2,250$ a month.
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• 08:59 \\u2013 The company\\u2019s email list is about 3 million people \\u2013 they\\u2019ve made it very easy to sign up by not asking for a lot of personal information.
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• 10:22 \\u2013 Political candidates will run sponsored ads on the site to collect emails.
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• 11:39 \\u2013 The campaigns pay to advertise on a CPA basis (cost per action).
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• 12:46 \\u2013 Taylor\\u2019s website generated 10K in revenue in November.
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• 14:10 \\u2013 iSideWith is starting to reach out to other countries. Many expenses go to translation services and research.
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• 15:14 \\u2013 Famous Five
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3 Key Points:

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• Successful CEO\\u2019s like Warren Buffet don\\u2019t just make a lot of money, they\\u2019re just as good at keeping their expenses low and investing intelligently.
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• iSideWith focuses on growth by developing interactive tools for political candidates instead of generating ad revenue.
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• \\u201cIndependence isn\\u2019t missed until it\\u2019s gone.\\u201d
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Resources Mentioned:

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• Growth Geeks \\u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• LinkedIn \\u2013 Taylor\\u2019s LinkedIn
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• iSideWith \\u2013 Taylor\\u2019s business
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• David Heinemeier Hansson \\u2013 CEO Taylor follows
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• Jumpcut \\u2013 Taylor\\u2019s favorite online tool
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• Storming the Magic Kingdom \\u2013 Book Taylor stands by
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Famous 5

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• Favorite Book?\\u2014 Storming the Magic Kingdom by John Taylor
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• What CEO do you follow?\\u2014 David Heinemeier Hansson
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• What is your favorite online tool?\\u2014 JumpCut
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• Do you get 8 hours of sleep?\\u2014 Yes
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• If you could let your 20 year old self know one thing, what would it be?\\u2014Independence isn\\u2019t missed until it\\u2019s gone.
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Credits

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Show Notes provided by Mallard Creatives

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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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