Podcasts Business SaaS Interviews with CEOs, Startups, Founders This is How Much Revenue Ontraport Does with Landon Ray

This is How Much Revenue Ontraport Does with Landon Ray

Published: Feb. 4, 2016, 6:24 p.m.

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Ep 170\\xa0Landon Ray, the founder and CEO of Ontraport, an award winning web-based sales, marketing, and business automation software platform. Listen as Nathan and Landon talk about how the latter went from selling flowers, to Wall Street, to running his own wildly successful business.

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3 Key Points:

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  1. Ontraport stays true to its mission by lowering the cost of their services after they became well established to aid small business owners.
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  2. Landon pivoted his old assets in the SEO business to create Ontraport \\u2013 he also used some of his personal savings to keep the business going before it blew up.
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  3. It\\u2019s hard to pull yourself out of career mode once you\\u2019ve settled into it. Whenever possible, it\\u2019s beneficial to expand your horizons by traveling.
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Time Stamped Show Notes:

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  • 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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  • 02:05 \\u2013 Landon joins the show.
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  • 03:25 \\u2013 When he was 25, Landon wanted to find something meaningful to do and was attracted to the technological renaissance in Silicon Valley at the time.
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  • 03:20 \\u2013 The main reason businesses in the info-marketing space don\\u2019t go into software is that the development side can be intimidating.
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  • 04:22 \\u2013 Landon bought and sold stock for himself on Wall Street \\u2013 he stopped after 2001.
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  • 05:30 \\u2013 Being in the SEO business was a bad move because Google would eventually take away all the search results.
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  • 07:19 \\u2013 Before Ontraport gained traction, hundreds of thousands of dollars went into the company from Landon\\u2019s own pocket. He didn\\u2019t take a salary either because he had savings.
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  • 08:04 \\u2013 The business has about 10K clients and made about 500K four years in a row.
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  • 10:36 \\u2013 Ontraport\\u2019s mission is to remove the burden of technology for entrepreneurs so they can focus on building the business they love.
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  • 11:21 \\u2013 Ontraport\\u2019s services have gotten cheaper because they can afford to do it.
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  • 12:07 \\u2013 The average customer pays 400$ a month, but the current value is now offset by a free service the company offers.
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  • 13:09 \\u2013 Ontraport has about 6K customers paying about 200-300$ and 100 employees.
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  • 13:50 \\u2013 Between 14-20 million dollars in annual returning revenue.
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  • 16:40 \\u2013 If Oracle offered to buy Ontraport for 100 million, Landon would decline. Though the money would guarantee stability, the business is in a very favorable position right now.
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  • 18:17 \\u2013 Landon would consider 50 million for a portion of Ontraport.
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  • 19:00 \\u2013 Famous Five
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Resources Mentioned:

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  • Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for. Here isNathan\\u2019s Edgar Content Calendar:\\xa0
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Famous 5

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  • Favorite Book?\\u2014 The Obstacle Is the way by Ryan Holiday
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  • What CEO do you follow?\\u2014 Gary Vaynerchuk
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  • What is your favorite online tool?\\u2014 Google Keep
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  • Do you get 8 hours of sleep?\\u2014 Yes
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  • If you could let your 20 year old self know one thing, what would it be?\\u2014Once you get into career mode, it\\u2019s hard to pull yourself out of it. Remember to travel and expand your horizons.
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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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