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Published: Feb. 1, 2016, 4:50 p.m.

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Ep 164\\xa0Alex Blumberg, the host of StartUp and CEO and co-founder of Gimlet Media. Listen as Nathan and Alex talk about the Freedom Journal, a notebook designed for users to set and accomplish their goals effectively.

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YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you\'ve done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

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Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

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3 Key Points:

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• As podcasts grow as a medium, expect to see an increase in production value and overall quality.
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• Advertising on podcasts is extremely straightforward because sponsors can clearly evaluate how many people they\\u2019re reaching.
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• For even seasoned veterans like Alex, creating a quality podcast can take a lot of time, money, and manpower (6 months, 100K, varied staff).
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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:37 \\u2013 Alex joins the show
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• 01:49 \\u2013 Gimlet is a digital media company that focuses primarily on audio.
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• 02:27 \\u2013 Alex and his team at Gimlet has raised 6 million for the business.
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• 04:08 \\u2013 His podcast StartUp generates revenue through ads.
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• 06:05 \\u2013 Alex estimates that his CPM on this podcast is higher than the average radio station.
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• 06:28 \\u2013 As podcasts as a medium mature, Alex expects them to grow in production value.
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• 07:05 \\u2013 Alex describes his 6-month process when creating a new podcast.\\xa0
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• 07:55 \\u2013 It takes roughly 100K from start to finish when making the first episode.
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• 09:18 \\u2013 Alex\\u2019s old colleagues from his career in public radio have come to work at Gimlet.
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• 10:40 \\u2013 Each individual show produced by Gimlet Media generally has its own team.
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• 13:22 \\u2013 Alex uses SoundCloud to keep track of listeners for a particular audio.
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• 14:39 \\u2013 Advertising on podcasts is very straightforward and works well for Alex\\u2019s sponsors.
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• 15:49 \\u2013 Sponsors advertise in accordance to a contract with Alex\\u2019s podcasts.
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• 17:09 \\u2013 Alex makes over 1 million dollars per podcast.
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• 19:16 \\u2013 Famous Five
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Resources Mentioned:

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• Growth Geeks \\u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• Gimlet Media \\u2013 Alex\\u2019s business
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• @abexlumberg \\u2013 Alex\\u2019s twitter
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• LinkedIn \\u2013 Alex\\u2019s LinkedIn
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• Creativity Inc. \\u2013 Alex\\u2019s favorite book
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• Mark Zuckerberg \\u2013 CEO Alex follows
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• Steve Jobs \\u2013 CEO Alex follows
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• Google Docs \\u2013 Online tool John uses.
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Famous 5

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• Favorite Book?\\u2014 Creativity Inc. \\u2013 by Ed Catmull and Amy Wallace
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• What CEO do you follow?\\u2014 Steve Jobs and Mark Zuckerberg
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• What is your favorite online tool?\\u2014 Google Docs
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• Do you get 8 hours of sleep?\\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\\u2014Be more patient.
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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