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Michael Mogill, president of Crisp Video - a company that bridges the gap between video production and video marketing. Michael started the business on his own three years ago, and now has 15 employees and clients including Coca Cola and Red Bull. Listen as Nathan and Michael talk return on investment, finding a marketing edge, and focusing on progress.

Favorite Book? \\u2013 Delivering Happiness
What CEO do you follow? \\u2014 Gary Vaynerchuk
Favourite online tool? \\u2014 Dropbox
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be?\\u2014 To stop doubting myself, and not apologise for the standards I hold people to

Time Stamped Show Notes:
01:14 \\u2013 Nathan\\u2019s introduction
01:35 \\u2013 Welcoming Michael to the show
01:45 \\u2013 Generate revenue from video production and implementation
02:10 \\u2013 The clients Michael\\u2019s most proud of are the small businesses
02:48 \\u2013 One attorney in Nebraska doubled his business by using marketing videos
03:45 \\u2013 He went from an average case value of $1,000 to an average case value of $10,000
04:00 \\u2013 Created a brand video for him, as well as a series of educational videos
04:25 \\u2013 A brand video costs around $10,000, a series of 26 videos over a year costs around $4,000 per month
05:40 \\u2013 The firm has trained cinematographers in every market in the US
06:10 \\u2013 Business founded in 2012 - originally just by Michael
06:20 \\u2013 First year revenue was $100k
06:40 \\u2013 2013 revenue was $200k
06:50 \\u2013 Crisp Video now has 15 employees in Atlanta, plus around 25 contractors
07:10 \\u2013 Total revenue in the last year exceeded 7 figures
07:40 \\u2013 Current goal is around $5 million for the end of the year
08:25 \\u2013 Michael reinvests profits in the business
09:10 \\u2013 \\u201cYou have to consider the time you\\u2019re putting in, versus the salary you\\u2019re taking out\\u201d
10:01 \\u2013 \\u201cIf you can get to the point where you have a team, then there\\u2019s a higher return on investment than in a salaried job\\u201d
10:50 \\u2013 \\u201cIt\\u2019s not about the money - it\\u2019s about the next goal\\u201d
11:00 \\u2013 Connect with Peter on his site or on twitter
14:00 \\u2013 The Famous Five

3 Key Points:
When you start a business, be prepared to go from a 40 hour week to a 100 hour week. Once you build a team, those numbers will improve.
Fulfilment doesn\\u2019t come from achievement - it comes from pursuing the next goal.
Don\\u2019t apologise for the standards you hold people to, or the accountability you demand.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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