How To Sell a $150/Yr iPhone App with Evi Meyer of uMake

Published: Jan. 28, 2016, 9:30 p.m.

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In Episode #151, Nathan speaks with Evi Meyer, the co-founder and CEO of uMake. In the past, he led design and product management at AutoDesk\\u2019s Autocad mobile project. Listen as Jay and Evi talk about how the latter left his job as a project manager in Israel to develop uMake, a 3-D sketching app for mobile platforms.

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Time Stamped Show Notes:

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  • 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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  • 01:26 \\u2013 Evi joins the show
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  • 01:54 \\u2013 Evi worked on Autocad mobile which is one of the most successful apps available today.
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  • 02:10 \\u2013 uMake is based in both Tel Aviv for engineering and San Francisco for marketing and business.
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  • 03:04 \\u2013 Evi\\u2019s team left Autodesk in order to dive into the 3D design market.
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  • 03:33 \\u2013 uMake is the first 3-D sketching app on mobile platform.
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  • 04:11 \\u2013 Founded in April 2014.
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  • 04:25 \\u2013 The founders invested not only their savings in the project but also less palpable resources.
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  • 05:50 \\u2013 On day one, the business had 80K, which converts to 240K Israeli sheqels.
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  • 07:11 \\u2013 Evi made roughly 97K a year as a project manager in Israel.
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  • 08:13 \\u2013 uMake raised 5.2 million in funding (equity) just recently.
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  • 08:32 \\u2013 uMake was part of an Israeli startup accelerator, and Brian McClendon was one of the first to invest in it.
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  • 09:35 \\u2013 Good investors are interested in what you\\u2019re doing and can support you.
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  • 11:50 \\u2013 There are currently hundreds of people using uMake.
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  • 12:50 \\u2013 To create a sustainable business on the app store, the product has to generate value for a user every day.
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  • 14:50 \\u2013 The churn rate is difficult to determine because the app\\u2019s been on the store for only about a month.
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  • 15:40 \\u2013 Average revenue per user per month is roughly 13-14$.
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  • 16:59 \\u2013 Famous Five
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3 Key Points:

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  • One of the first of its kind, uMake is a 3D sketch tool for mobile devices used by professionals and hobbyists alike.
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  • Good investors not only fund your project but care about the work you do and can support you in other ways like connections and relevant experience.
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  • In order to create a sustainable business based on an app, a product has to generate value for a user every day.
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Resources Mentioned:

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  • Growth Geeks \\u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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  • LinkedIn \\u2013 Evie Meyer\\u2019s LinkedIn
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  • CrunchBase \\u2013 Evie Meyer\\u2019s Crunch Base
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  • uMake \\u2013 Evie\\u2019s 3-D sketching tool for mobile devices.
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  • Aaron Levie \\u2013 CEO Jay keeps up with
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  • Trello \\u2013 Evi\\u2019s favorite online tool
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Famous 5

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  • Favorite Book?\\u2014 N/A Evi learns from his life.
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  • What CEO do you follow?\\u2014 Aaron Levie
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  • What is your favorite online tool?\\u2014 Trello
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  • Do you get 8 hours of sleep?\\u2014 No.
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  • If you could let your 20 year old self know one thing, what would it be?\\u2014Be confident. Be who you are and do what you want to do.
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