Published: Jan. 25, 2016, 8 a.m.
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Episode 145\\xa0Elijah Montecelli was in debt before he started his business selling hand-tailored Apple watch bands. Nowadays he spends his time honing his craft and developing new products for his company, Montecelli Band & Satchel.
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3 Key Points:
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\\n- There are a variety of online stores that a vender can utilize such as Ebay, Etsy, and Shopify.
\\n- There are two approaches to building a creative product business from the ground up \\u2013 offering a constant product for a while or making tiers of a variety of products early on.
\\n- Getting started earlier is better \\u2013 don\\u2019t wait.
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Episode Notes:\\xa0
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\\n- 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
\\n- 01:26 \\u2013 Elijah joins the show
\\n- 02:04 \\u2013 Elijah sells hand-tailored cuff bands for Apple watches.
\\n- 02:52 \\u2013 They\\u2019re sold on Montecelli.us
\\n- 03:47 \\u2013 At the beginning of August the bands were sold.
\\n- 05:08 \\u2013 Elijah sold his first product with Shopify, an online store builder \\u2013 you can have it up two weeks for free.
\\n- 06:40 \\u2013 Elijah chose several different outlets like Ebay and Etsy to see which would bring in the most customers.
\\n- 07:50 \\u2013 70% of Montecelli sales are on Etsy alone \\u2013 also customers can request specific things through the website.
\\n- 08:29 \\u2013 Elijah is currently interested in expanding and creating more types of products.
\\n- 08:43 \\u2013 Also he wants his store to have different tiers of products for affordability
\\n- 09:51 \\u2013 Elijah\\u2019s become so used to making the same thing over and over that he wants to go back into the developmental cycle for a new product.
\\n- 11:00 \\u2013 Nathan believes as more jobs become automated that the creative job market will stay resilient because creativity and empathy can\\u2019t be emulated by machines.
\\n- 11:27 \\u2013 Nathan talks about Ben Uyeda from The Top episode 10, another creative type.
\\n- 12:02 \\u2013 Elijah is content making 20-30 sales a month as long as he\\u2019s able to develop new products.
\\n- 14:04 \\u2013 Five years from now, Elijah hopes that his store will become a more rounded out store.
\\n- 14:30 \\u2013 Nathan is a believer in first letting one or two products flourish before branching out.
\\n- 16:01 \\u2013 Famous Five
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Famous 5
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\\n- Favorite Book?\\u2014 The Luck Factor by Bryan Tracy
\\n- What CEO do you follow?\\u2014 Gary Vaynerchuk
\\n- What is your favorite online tool?\\u2014 Facebook Ads/Pixel
\\n- Do you get 8 hours of sleep?\\u2014 It depends.
\\n- If you could let your 20 year old self know one thing, what would it be?\\u2014 Elijah wishes he\\u2019d gotten started sooner selling his bands.
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Resources Mentioned:
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The Top is FOR YOU if you are:
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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
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