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Graham Williams, one of the creators of Fun Fun Fun festival and head of Transmission Events. The festival\\u2019s first year had only 3,000 attendees...now it lasts 3 days and welcomes 20,000 people. Listen as Nathan and Graham talk about building up an event, the economics of festivals, and why you should start building your dream sooner.

Favorite Book? \\u2013 I\\u2019ve never read a business book\\u2026 1984
What CEO do you follow? \\u2014 None
What is your favorite online tool?\\u2014 Gmail
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be?\\u2014 I think I made the right decisions for the most part...I wish I\\u2019d started my company a little earlier.

Time Stamped Show Notes:
01:15 \\u2013 Nathan\\u2019s introduction
01:40 \\u2013 Welcoming Graham to the show
02:10 \\u2013 Started Fun Fun Fun festival in 2006 with the head of Alamo Drafthouse
02:45 \\u2013 Cost around $100k to produce and sold around 3000 tickets in the first year
03:15 \\u2013 Left Emo's to start Transmission Events, a booking and promotions company
03:20 \\u2013 How did you get 3000 people to an event that had just launched?
03:40 \\u2013 \\u201cA lot of flyering and street-team work\\u201d
04:07 \\u2013 Now a 3-day festival with 20,000 attendees
04:24 \\u2013 Now costs $4-5 million to produce
05:50 \\u2013 Currently run by a local manager
05:10 \\u2013 What\\u2019s driven the growth of the festival?
05:40 \\u2013 \\u201cYou find your audience and respect that audience\\u201d
06:22 \\u2013 Ticket sales are the bulk of revenue - then sponsorship and bar sales
06:55 \\u2013 A weekend pass costs a little over $200
07:22 \\u2013 Around half the total revenue is in ticket sales
08:30 - Sponsors pay more per head because of the opportunity to target an audience
11:00 \\u2013 The festival feeds into Graham\\u2019s year-round business
11:20 \\u2013 Find Graham at Transmission Events or Fun Fun Fun Fest
12:35 \\u2013 It\\u2019s aimed at licensing information obtained from defunct websites

3 Key Points:
Learn all you can - but you need to put that learning into action.
Find your audience and respect them. Cater to their needs. Build your niche.
Start sooner. Whatever you\\u2019re thinking about doing...do it.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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