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Rob Riggs, founder of Your Design Online: a business that helps non-profits and small businesses use big-brand tools to optimize their websites. Rob took his business from $5000 in revenue to over $1.2 million last year. Listen in as Rob and Nathan talk web optimization, driving growth through referrals, and how to get the most from your investments.

Famous 5
Favorite Book? \\u2013 anything by Marcus Buckingham
What CEO do you follow? \\u2014 Guy Kawasaki
What is your favorite online tool? \\u2014 SEOReview
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be? \\u2014To stick with it. The harder you work, the luckier you get.

Time Stamped Show Notes:
01:20 \\u2013 Nathan\\u2019s introduction
01:45 \\u2013 Welcoming Rob to the show
01:53 \\u2013 Works on web development and optimisation
02:25 \\u2013 \\u201cWe work on the front end to maximise revenue, or the back end to streamline functionality\\u201d
03:25 \\u2013 Typically work on a project-by-project basis, but have some retainer clients
03:44 \\u2013 Starts in $6-8k range for a small project
04:05 \\u2013 Monthly retainers range from $500 to five-figure sums
05:15 \\u2013 Launched Your Design Online in 2004
05:55 \\u2013 \\u201cI started hiring people better than myself to replace me\\u201d
06:00 \\u2013 Total revenue in 2004 was $5k
06:22 \\u2013 Total revenue in 2015 was $1.2 million
06:43 \\u2013 Driving growth through referrals
08:23 \\u2013 \\u201cMy strategy is growing to support\\u201d
08:46 \\u2013 Profit was around $400k in 2015
09:45 \\u2013 Investing some money into commercial real estate for long-term returns
16:57 \\u2013 Connect with Rob at Your Design Online
12:55 \\u2013 Famous Five

3 Key Points:
Your best marketing tool is referrals. Provide fantastic quality and you\\u2019ll find your business growing.
The harder you work, the luckier you get. Keep going and think long-term, even when things are tough.
Think seriously about where the best returns are going to be. Don\\u2019t be afraid to invest in areas other than your business.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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