Hes Taken No Funding, Doing $2,600,000 Per Year With SaaS Business Webinar Ninja, EP 252: Omar Zenhom

Published: June 3, 2016, 3 p.m.

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Omar Zenhom, co-founder of Webinar Ninja. Omar and his partner Nicole used their years of education experience to develop software and training resources for webinars. Omar also hosts the $100 MBA show, a top-ranked podcast with over 50,000 downloads per day. Listen as Nathan and Omar talk through the process of building up Webinar Ninja - as always, with an eye on the numbers.

Famous 5
Favorite Book? \\u2013 Anyone Can Do It
What CEO do you follow? \\u2014 Myself
What is your favorite online tool? \\u2014 Slack
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be? \\u2014 You\\u2019ll do better if you rely on your own strengths and skills - don\\u2019t look for a path through other people.

Time Stamped Show Notes:
01:10 \\u2013 Nathan\\u2019s introduction
02:20 \\u2013 Welcoming Omar to the show
02:30 \\u2013 \\u201cEducation is a performance\\u201d
03:00 \\u2013 Of Omar\\u2019s projects, Webinar Ninja is currently generating the most revenue
03:30 \\u2013 Over 500 episodes of the $100 MBA show since 2014
04:10 \\u2013 What you really need to know about getting sponsorship for your podcast
05:05 \\u2013 Currently use an agent, Midroll, to negotiate sponsorship deals
06:15 \\u2013 Making around $15-16k in sponsorship per month
07:20 \\u2013 Discussion of sponsorship models
08:10 \\u2013 Webinar Ninja: \\u201cI was scratching my own itch\\u201d
08:50 \\u2013 Omar and Nicole launched Webinar Ninja in April 2014
09:15 \\u2013 From $65, $115, or $165 per month
09:40 \\u2013 \\u201cWe\\u2019re still testing prices and collecting data\\u201d
10:20 \\u2013 Moved away from Google Hangouts to Web RTC
11:00 \\u2013 Currently working with 2500 customers, 1900 of whom are monthly customers
11:30 \\u2013 Average customer pays $115 per month
12:20 \\u2013 MRR $200,000 from Webinar Ninja
12:30 \\u2013 \\u201cWe\\u2019re really into making everything we release completely stable\\u201d
13:15 \\u2013 Churn rate of around 7% - that means 93% of customers stay on month-to-month
14:20 \\u2013 Advertise through Facebook ads, public speaking, event sponsorship
15:00 \\u2013 Paid $15,000 to sponsor Heroic Public Speaking
16:00 \\u2013 Advertising spend of around $3.20 per customer
17:20 \\u2013 8 full-time team members on Webinar Ninja, all remote
18:00 \\u2013 Total salary cost per month around $9500; all costs around $20,000 a month
19:15 \\u2013 \\u201cI\\u2019m happy growing slow - I don\\u2019t really want to blow up\\u201d
19:30 \\u2013 Omar says he wouldn\\u2019t sell Webinar Ninja right now
20:30 \\u2013 Right now Omar\\u2019s investing profits back into his business
21:15 \\u2013 How the affiliate program works
22:30 \\u2013 Other major costs include security and server infrastructure

3 Key Points:
Forge your own path. Success comes from relying on your own strengths and skills, not by following other people.
It\\u2019s okay to grow slowly. You get to decide what you want from your business: stable, slow growth is no better or worse than being explosive.
Some of the best business ideas come from solving your own problems.


Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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