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Matt Shook, founder of Juiceland: an organic juice business that\\u2019s taking over Austin. Listen to Matt and Nathan for insight into a bricks-and-mortar startup that\\u2019s becoming wildly successful.

Famous 5
Favorite Book? \\u2013 Prometheus Rising
What CEO do you follow? \\u2014 Tim League
What is your favorite online tool? \\u2014 Gmail
Do you get 8 hours of sleep?\\u2014 Yes
If you could let your 20 year old self know one thing, what would it be? \\u2014Don\\u2019t be so afraid of what other people think
Time Stamped Show Notes:
01:20 \\u2013 Nathan\\u2019s introduction
01:36 \\u2013 Welcoming Matt to the show
01:55 \\u2013 Founded Juiceland in 2011, after making juice for 8 years
02:33 \\u2013 New location on 4th street sold 2000 drinks in one day
03:30 \\u2013 Frost Tower downtown store has triple the sales of anywhere else
05:15 \\u2013 In 2015, 275 employees at 16 locations
05:40 \\u2013 Net margin of 5% across the company
06:40 \\u2013 Makes about 40 cents on a $10 drink
08:20 \\u2013 Business is all bootstrapped
05:25 \\u2013 Retainer of $50-75k per month
08:30 \\u2013 First shop was opened for $15k with a friend
08:55 \\u2013 \\u2018I\\u2019ve never once looked at demographics\\u2019
09:20 \\u2013 Hoping to have 20 stores by the end of the year
09:50 \\u2013 Marketing through creating excellent product
11:25 \\u2013 Connect with Matt on facebook and instagram
12:20 \\u2013 The Famous Five

3 Key Points:
Focus on creating a fantastic product. It\\u2019s the best and most lasting way to get customers.
Don\\u2019t worry about what other people think. Focus on yourself and what you\\u2019re doing.
Keep an open mind and connect with the people around you.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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