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Published: March 6, 2016, 6:13 p.m.

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Ep 189\\xa0Nathan Rothstein, the co-founder at Project Repat, a custom quilt blanket design shop. Listen as Nathan and Nathan talk about not only the latter\\u2019s business numbers but also how they\\u2019re affecting American manufacturing.

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3 Key Points:

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• Without the help of a big company like Groupon it\\u2019s a mystery whether Project Repat would have nearly as much success as they do today. They were able to be featured for less cost because they were a social good company.
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• The market for repurposed t-shirts as quilt already existed, but Project Repat excels because they have affordable pricing and has more ad spend.\\xa0
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• Nathan uses the online tool Klaviyo to more effectively use his email list to reach new customers.
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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:39 \\u2013 Rothstein joins the show.
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• 03:01 \\u2013 Rothstein\\u2019s business partner was in Nairobi where Project Repat was inspired.
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• 04:09 \\u2013 Project Repat makes money by repurposing old t-shirts into keepsake quilt blankets. 04:38 \\u2013 Depending on the size, each quilt costs from 75 to 250$.
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• 05:25 \\u2013 After expenses, Project Repat clears about 35-45% margin on each quilt.
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• 06:05 \\u2013 They\\u2019ve made about 1,000 quilts per week in 2016.
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• 07:10 \\u2013 Project Repat\\u2019s goal is 7.5 million in topline revenue.
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• 08:22 \\u2013 Project Repat was part of a social good accelerator called Better Ventures in 2012 \\u2013 they\\u2019ve contributed to the revival of the textile industry in the U.S..
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• 09:33 \\u2013 It was difficult to get investment money for a quilt business. Rothstein and his partner had to sleep in the office at times.
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• 10:21 \\u2013 They ran into a big boon when they Groupon featured them without taking a percentage because they were a social good business.
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• 12:02 \\u2013 In 2012-2013, Project Repat acquired a lot of customers through flash sales.
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• 13:17 \\u2013 Project Repat spent about 750K on Facebook advertising last year.
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• 14:00 \\u2013 Repurposing t-shirts into quilts isn\\u2019t a new idea, but Project Repat expanded the market by making their products more affordable and visible through advertisements.
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• 15:00 \\u2013 Rothstein spends from 5-7$ to get a new email. Last year they got about 50K emails and 7.5K customers from their list.
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• 15:32 \\u2013 Project Repat uses Klaviyo to expand their email marketing list.
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• 17:36 \\u2013 Find out what Nathan\\u2019s doing after selling his business Heyo at nathanlatka.com/whatsnext on February 4^th.
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• 18:37 \\u2013 Famous Five
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Famous 5

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• Favorite Book? \\u2013 Do the Kind Thing
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• What CEO do you follow?\\u2014 Howard Schultz and Hamdi Ulukaya
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• What is your favorite online tool?\\u2014 Klaviyo
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• Do you get 8 hours of sleep?\\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\\u2014 Be more open to different stages of life \\u2013 everyone\\u2019s going through their own thing. Throughout the course of your life you\\u2019ll be doing different things.\\xa0
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Resources Mentioned:

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• Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for.
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• Project Repat \\u2013 Nathan\\u2019s business
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• Howard Schultz and Hamdi Ulukaya \\u2013 CEO\\u2019s Nathan follows
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• Do the Kind Thing \\u2013 Nathan\\u2019s favorite book
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• Klaviyo \\u2013 Build your email list, Nathan\\u2019s favorite online tool.
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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