He Got 17m YouTube Subscribers and 1b+ Views EP 224

Published: April 4, 2016, 12:42 p.m.

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Nathan interviews Mickey Meyer, a digital media producer and the co-founder of JashNetwork, a multi-tiered digital media studio. Listen as Nathan quizzes Mickey on his role as a producer, and how he makes money as a digital media producer.

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Famous 5
Favorite Creative/Production Book? \\u2013 The book he\\u2019s currently writing which is The Television
What CEO do you follow?\\u2014 Ted Sarandos
What is your favorite online tool?\\u2014Final Cut
Do you get 8 hours of sleep?\\u2014 Yes
If you could let your 20 year old self know one thing, what would it be?\\u2014 Have fun

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Time Stamped Show Notes:
01:20 \\u2013 Nathan\\u2019s introduction
02:10 \\u2013 Nathan welcomes Mickey
03:05 \\u2013 Mickey walks us through Epic Rap Battle
04:28 \\u2013 13M-17M Youtube subscribers with billion views per video
05:21 \\u2013 Mickey talks about his job in production
05:27 \\u2013 Think first and foremost, about consistency
06:33 \\u2013 If you can build those long standing relationship with your audience, it gives them something to look forward to
07:42 \\u2013 The Top production secret
08:53 \\u2013 Content is king
09:35 \\u2013 Look for something that will stand out, something that people can latch on to
10:06 \\u2013 You want to make sure that you do have vibrant colors
10:40 \\u2013 Production for Jash\\u2019s
12:10 \\u2013 Getting users to longer session times
14:04 \\u2013 Start focusing more on narrative, long-form content
14:59 \\u2013 Doing what people are searching all the time and not just trends
15:37 \\u2013 Our strategy is more in line with the overall entertainment industry
16:50 \\u2013 Make money in a lot of different ways
21:45 \\u2013 Paying someone to distribute a video (on a Youtube channel)
22:00 \\u2013 It is a very intimate relationship on that channel with that audience
26:52 \\u2013 Mickey\\u2019s instagram

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3 Key Points:
Consistency is king in the world of content.
For years, the emphasis has been on short-form content\\u2014that trend is reversing.
Speaking of trends\\u2014do not pigeonhole yourself by keeping your content trend-centric\\u2014find a way to engage with people\\u2019s interests long-term.
Resources Mentioned:
Epic Rap Battle \\u2013 An online media platform Mickey helps to produce
Host Gator - Powerful web hosting made easy and affordable.

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Credits
Show Notes provided by Mallard Creatives

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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