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Guillermo Ortiz, the founder of Geek Powered Studios. Guillermo\\u2019s an ex-competitive gamer and the force behind a marketing and consulting company that focuses on data to take its clients from good to great. Listen as Nathan and Guillermo talk holistic marketing, investing in data, and why it\\u2019s good to be young and dumb.

Famous Five:

Favorite Book? \\u2013 Scaling Up
What CEO do you follow? \\u2014 Will Reynolds
Favourite online tool? \\u2014 SEMrush
Do you get 8 hours of sleep?\\u2014 Yes
If you could let your 20 year old self know one thing, what would it be?\\u2014I don\\u2019t know if I\\u2019d change anything. I was young and dumb and full of heart.

Time Stamped Show Notes:
01:30 \\u2013 Nathan\\u2019s introduction
01:49 \\u2013 Welcoming Guillermo to the show
02:30 \\u2013 Used to be 6th in the world at Counterstrike
03:05 \\u2013 Set up strategic partnerships with small businesses
03:30 \\u2013 \\u201cWe try to do everything correctly rather than one thing really well\\u201d
03:40 \\u2013 Monthly retainer package from $2k - $5k per month
03:55 \\u2013 Handle landing pages, graphic design, facebook ads, SEO...
04:50 \\u2013 Would only say no if they lacked time or resources to make the request happen
05:30 \\u2013 Have 15-20 team members
05:45 \\u2013 Based in Austin, Texas
06:08 \\u2013 Total revenue in 2015 was $800k
06:30 \\u2013 Biggest expense is subscription services
06:55 \\u2013 Spent 30-40% of revenue on SaaS
07:15 \\u2013 Profits last year around $100-200k
08:10 \\u2013 Founded the company in 2009 while working full-time
08:30 \\u2013 Left in 2012 to focus on Geek Powered Studios
09:14 \\u2013 Currently around 55 clients
09:23 \\u2013 MRR in 2015 about $110k
09:35 \\u2013 Very high customer retention rates - focus on establishing relationships
10:15 \\u2013 Optimised the keyword \\u2018deer antler spray\\u2019 for one client
12:20 \\u2013 Now focusing on holistic awareness instead of only rankings
13:15 \\u2013 Goal for 2016 is to clear $250k in profit
13:50 \\u2013 Connect with Guillermo on twitter
16:20 \\u2013 The Famous Five

3 Key Points:
Data is the new oil. Invest in data about your company; invest in analytics. Master exactly what\\u2019s going on.
Work yourself out of a job. Build a successful scalable business that can operate without you.
Establish fantastic relationships with your customers. Retention and referrals come from real relationships.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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