BROADCASTS.com

Published: Jan. 28, 2016, 9:20 p.m.

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Episode 151

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Summary:

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In Episode #151, Nathan speaks with Kelvin Lockwood, the leader of the team behind Bundle, which is a mobile application that collects local news based on a user\\u2019s location. Listen as Nathan and Kelvin talk about how Bundle plans to reach users and generate revenue through mobile ads.

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3 Key Points:

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• There aren\\u2019t many mobile apps that can tell you the local news based on user-location. Facebook can\\u2019t because content doesn\\u2019t change when traveling.
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• Getting traction for a user base as a mobile app, the bar is set very high.
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• Boosting productivity can be as simple as spending less time on things that are not super meaningful in your life
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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:24 \\u2013 Kelvin joins the show
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• 01:38 \\u2013 Bundle is a location driven mobile app, as a user moves around the app collects data and news from the surrounding area.
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• 02:18 \\u2013 Kelvin jumped ship from his account management job for his startup due to pursue his ideas
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• 02:53 \\u2013 Kelvin made roughly 50-60K a year in his old job.
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• 03:24 \\u2013 Bundle addresses a problem that isn\\u2019t often talked about \\u2013 where people get their local news.
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• 04:05 \\u2013 Websites like Facebook generate local news but when traveling it\\u2019s not much use.
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• 04:43 \\u2013 Kelvin describes what a news feed would look like on Bundle in Austin, Texas.
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• 06:32 \\u2013 Bundle is currently testing in the UK and US. Anyone who wants to try the app, can request for access.
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• 07:03 \\u2013 Bundle makes money through mobile advertising.
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• 07:47 \\u2013 Kelvin\\u2019s team thinks there are 8 million prospective users in the UK and 24 million in the US.
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• 08:44 \\u2013 CPM(cost per mille) of 7$.
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• 11:00 \\u2013 Getting traction for use of mobile app is very high.
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• 12:38 \\u2013 By around December 2016, Kelvin hopes that the app will have around a million users.
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• 14:04 \\u2013 Famous Five
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Resources Mentioned:

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• Growth Geeks \\u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• Kelvin Lockwood \\u2013 LinkedIn
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• Bundle \\u2013 Kelvin\\u2019s mobile news application
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• Bundle \\u2013 LinkedIn
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• @kelvinlockwood \\u2013 Kelvin\\u2019s Twitter
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• Breeze\\u2013 Kelvin\\u2019s favorite online tool
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• How Google Works \\u2013 Book Kelvin stands by
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• Bridget Dunlap \\u2013 CEO Kelvin follows
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• Andrew Strauss\\u2019s Books
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Famous 5

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• Favorite Book?\\u2014 How Google Works by Eric Schmidt and Andrew Strauss\\u2019 books
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• What CEO do you follow?\\u2014 Bridget Dunlap
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• What is your favorite online tool?\\u2014 Breeze
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• Do you get 8 hours of sleep?\\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\\u2014 Block out the distractions and non-meaningful things in your life.
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The Top is FOR YOU if you are:

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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