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Published: Jan. 30, 2016, 3 p.m.

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Ep 157 Allison Schaaf, the founder of prepdish.com, an online meal planning service that sends weekly downloadable real food, gluten free, and paleo meal plans. Listen as Nathan and Allison talk about how Prep Dish uses Facebook ads and influencers to acquire customers.

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3 Key Points:

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• A great way to acquire new customers is to reach out in places where current customers spend their time. (Blogs, social media, events)
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• Prep Dish has had the most success gaining customers through influencers such as 100 Days of Real Food.
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• For a meal plan service such as Prep Dish, the churn rate varies depending on the time of the year. This can apply to other seasonally dependent services.
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Bio

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Allison Schaaf is a chef and nutritionist who is also the founder of Prep Dish. She holds a masters in Nutrition Communications from Tufts Friedman School of Nutrition.

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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:27 \\u2013 Allison joins the show
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• 02:08 \\u2013 Prep Dish started as a personal chef company (that still exists) where customers would personally consult Allison for their meal plans.
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• 03:00 \\u2013 Prep Dish is a monthly prescription service for 14.99$ a month or 99$ a year.
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• 03:26 \\u2013 As of November, the service has around 1,100 paying customers.
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• 04:48 \\u2013 The churn rate for Prep Dish depends on the seasons, with January and August being the busiest months of the year.
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• 07:19 \\u2013 Some customers switch to a yearly plan to save money. Allison\\u2019s company sends out emails to ask if they want to switch.
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• 07:50 \\u2013 Screenshot
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• 08:40 \\u2013 Allison spent about 5K a month on Facebook ads for four months which generated about 40K in revenue.
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• 10:14 \\u2013 Nathan talks about Jamie Tardy, a coach Allison worked with.
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• 10:53 \\u2013 The average monthly subscriber yields 43$.
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• 11:47 \\u2013 Allison\\u2019s found that the best tactic for her business is working with influencers.
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• 12:32 \\u2013 Allison talks about working with 100 Days of Real Food.
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• 13:35 \\u2013 Another way Prep Foods reaches people is by surveying their customers where they spend their time online and acquiring new customers from those places.
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• 14:09 \\u2013 Prep Foods makes about 10K a month.
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• 15:39 \\u2013 The Famous Five
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Resources Mentioned:

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• Growth Geeks \\u2013 The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
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• Prep Dish \\u2013 Allison\\u2019s business
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• Twitter \\u2013 Prep Dish Twitter
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• Instagram \\u2013 Prep Dish Instagram
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• Facebook \\u2013 Prep Dish Facebook
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• Periscope \\u2013 Prep Dish Periscope
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• Automatic Customer \\u2013 Allison\\u2019s favorite book
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• Infusionsoft \\u2013 Allison\\u2019s favorite online tools
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Famous 5

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• Favorite Book?\\u2014 Automatic Customer by John Warrillow
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• What CEO do you follow?\\u2014 Her Husband
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• What is your favorite online tool?\\u2014 Infusionsoft
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• Do you get 8 hours of sleep?\\u2014 Yes
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• If you could let your 20 year old self know one thing, what would it be?\\u2014 Take it from a nutrition expert, avoid gluten!
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Credits

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• Show Notes provided by Mallard Creatives
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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