Published: April 6, 2017, 9 a.m.
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In Episode #621, Nathan interviews Nevin Shetty. He\\u2019s the co-founder and CEO of Blueprint Registry, an innovative wedding registry platform where you can shop for products from a variety of retailers based on the layout of your home. The company has generated over $10M in their first 2 years of operation.
Famous Five:
- Favorite Book? \\u2013 Smarter Faster Better
- What CEO do you follow? \\u2013 Jeff Bezos
- Favorite online tool? \\u2014 SimilarWeb
- Do you get 8 hours of sleep?\\u2014 No
- If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cI should\\u2019ve learned computer programming\\u201d
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Time Stamped Show Notes:
- 01:25 \\u2013 Nathan introduces Nevin to the show
- 02:00 \\u2013 Blueprint Registry is a wedding registry platform for newly-engaged couples
- 02:23 \\u2013 Blueprint Registry gets commission from the retailers on their platform
- 02:38 \\u2013 An example of Blueprint Registry\\u2019s partners is Target
- 02:43 \\u2013 Nevin explains how their platform works and how it is different from the traditional wedding registry
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- 03:08 \\u2013 Instead of couples going to different retailers physically, they can just go to Blueprint Registry
- 03:23 \\u2013 Blueprint Registry has a unique visual representation of your home
- 03:45 \\u2013 Blueprint Registry was conceptualized in January 2015
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- 03:49 \\u2013 Nevin shares how he came up with the idea
- 04:04 \\u2013 Blueprint Registry\\u2019s co-founder is a designer
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- 04:13 \\u2013 Nevin found his co-founder through networking
- 04:55 \\u2013 The equity conversation with the co-founder
- 05:21 \\u2013 Blueprint Registry was launched in 2014
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- 05:29 \\u2013 Blueprint Registry did $225K of gross sales
- 05:44 \\u2013 Average cart value
- 05:53 \\u2013 Blueprint Registry raised $700K with friends and families
- 05:58 \\u2013 Blueprint Registry did $4M in sales in 2015
- 06:04 \\u2013 Blueprint Registry did $6M in sales in 2016
- 06:12 \\u2013 Blueprint Registry has had 2000 users
- 06:19 \\u2013 Blueprint Registry is originally focused on weddings but now they have people who use them for baby registries, house warming parties, and fundraising
- 06:40 \\u2013 Blueprint Registry spends the most on development and marketing
- 07:25 \\u2013 Team size
- 07:46 \\u2013 Blueprint Registry just closed a million dollar seed round
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- 08:00 \\u2013 It was an equity round
- 08:09 \\u2013 The friend and family round was a convertible note
- 08:12 \\u2013 Nevin shares why he decided to have an equity round
- 08:45 \\u2013 Blueprint Registry\\u2019s value depends on gross and growth
- 08:55 \\u2013 2017 target revenue
- 09:09 \\u2013 Blueprint Registry deals with seasonality
- 09:30 \\u2013 There\\u2019s no monthly subscription
- 10:20 \\u2013 Nevin wants to keep Blueprint Registry as accessible as possible
- 10:35 \\u2013 Blueprint Registry was founded in New York and they stayed for a year and a half
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- 10:38 \\u2013 Blueprint Registry is currently based in Seattle
- 11:15 \\u2013 Blueprint Registry\\u2019s biggest competitors
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- 11:26 \\u2013 The wedding registry market is a huge market
- 11:38 \\u2013 Zola, Myregistry, Honeyfund are some of the newest in the market
- 11:53 \\u2013 Blueprint Registry has the lowest fees
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- 12:00 \\u2013 2.5% of credit card processing fee
- 12:25 \\u2013 Nevin will accept Zola\\u2019s $20M imaginary acquisition depending on their vision
- 13:43 \\u2013 The Famous Five
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3 Key Points:
- Finding co-founders is easy, choosing the right one is hard.
- In a saturated space, having the best features that set you apart can make all the difference.
- An acquisition will not always depend on the price.
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Resources Mentioned:
- The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Organifi \\u2013 The juice was Nathan\\u2019s life saver during his trip in Southeast Asia
- Klipfolio \\u2013 Track your business performance across all departments for FREE
- Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
- Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
- Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
- Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
- Show Notes provided by Mallard Creatives
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