EP 621:BluePrintRegistry Raises $1.7M, Passes 2500 Postings and $10M in Transaction Volume with CEO Nevin Shetty

Published: April 6, 2017, 9 a.m.

In Episode #621, Nathan interviews Nevin Shetty. He\u2019s the co-founder and CEO of Blueprint Registry, an innovative wedding registry platform where you can shop for products from a variety of retailers based on the layout of your home. The company has generated over $10M in their first 2 years of operation.

Famous Five:

  • Favorite Book? \u2013 Smarter Faster Better
  • What CEO do you follow? \u2013 Jeff Bezos
  • Favorite online tool? \u2014 SimilarWeb
  • Do you get 8 hours of sleep?\u2014 No
  • If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI should\u2019ve learned computer programming\u201d

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Time Stamped Show Notes:

  • 01:25 \u2013 Nathan introduces Nevin to the show
  • 02:00 \u2013 Blueprint Registry is a wedding registry platform for newly-engaged couples
  • 02:23 \u2013 Blueprint Registry gets commission from the retailers on their platform
  • 02:38 \u2013 An example of Blueprint Registry\u2019s partners is Target
  • 02:43 \u2013 Nevin explains how their platform works and how it is different from the traditional wedding registry
    • 03:08 \u2013 Instead of couples going to different retailers physically, they can just go to Blueprint Registry
    • 03:23 \u2013 Blueprint Registry has a unique visual representation of your home
  • 03:45 \u2013 Blueprint Registry was conceptualized in January 2015
    • 03:49 \u2013 Nevin shares how he came up with the idea
  • 04:04 \u2013 Blueprint Registry\u2019s co-founder is a designer
    • 04:13 \u2013 Nevin found his co-founder through networking
    • 04:55 \u2013 The equity conversation with the co-founder
  • 05:21 \u2013 Blueprint Registry was launched in 2014
    • 05:29 \u2013 Blueprint Registry did $225K of gross sales
    • 05:44 \u2013 Average cart value
  • 05:53 \u2013 Blueprint Registry raised $700K with friends and families
  • 05:58 \u2013 Blueprint Registry did $4M in sales in 2015
  • 06:04 \u2013 Blueprint Registry did $6M in sales in 2016
  • 06:12 \u2013 Blueprint Registry has had 2000 users
  • 06:19 \u2013 Blueprint Registry is originally focused on weddings but now they have people who use them for baby registries, house warming parties, and fundraising
  • 06:40 \u2013 Blueprint Registry spends the most on development and marketing
  • 07:25 \u2013 Team size
  • 07:46 \u2013 Blueprint Registry just closed a million dollar seed round
    • 08:00 \u2013 It was an equity round
    • 08:09 \u2013 The friend and family round was a convertible note
    • 08:12 \u2013 Nevin shares why he decided to have an equity round
    • 08:45 \u2013 Blueprint Registry\u2019s value depends on gross and growth
  • 08:55 \u2013 2017 target revenue
  • 09:09 \u2013 Blueprint Registry deals with seasonality
  • 09:30 \u2013 There\u2019s no monthly subscription
  • 10:20 \u2013 Nevin wants to keep Blueprint Registry as accessible as possible
  • 10:35 \u2013 Blueprint Registry was founded in New York and they stayed for a year and a half
    • 10:38 \u2013 Blueprint Registry is currently based in Seattle
  • 11:15 \u2013 Blueprint Registry\u2019s biggest competitors
    • 11:26 \u2013 The wedding registry market is a huge market
    • 11:38 \u2013 Zola, Myregistry, Honeyfund are some of the newest in the market
  • 11:53 \u2013 Blueprint Registry has the lowest fees
    • 12:00 \u2013 2.5% of credit card processing fee
  • 12:25 \u2013 Nevin will accept Zola\u2019s $20M imaginary acquisition depending on their vision
  • 13:43 \u2013 The Famous Five

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3 Key Points:

  • Finding co-founders is easy, choosing the right one is hard.
  • In a saturated space, having the best features that set you apart can make all the difference.
  • An acquisition will not always depend on the price.

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Resources Mentioned:

  • The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
  • Klipfolio \u2013 Track your business performance across all departments for FREE
  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives