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Ryan Buckley. He\\u2019s a serial entrepreneur, a founder and CEO of Scripted and Toofr. He focuses on solving the problems that marketers and business owners deal with on a daily basis such as connecting businesses with writers.\\xa0

Famous Five:

• Favorite Book? \\u2013 Rework
• What CEO do you follow? \\u2013\\xa0 Josh Pigford
• Favorite online tool? \\u2014 HubSpot CRM
• Do you get 8 hours of sleep?\\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Ryan would tell himself not to be so stressed and just say \\u201cyes\\u201d as much as possible

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Time Stamped Show Notes:

• 01:15 \\u2013 Nathan introduces Ryan to the show
• 01:40 \\u2013 Scripted is marketplace that matches businesses with writers
• • 01:45 \\u2013 Scripted has a subscription fee
• 02:19 \\u2013 Scripted has raised a total of $15M
• 02:23 \\u2013 Scripted was launched in 2011
• 02:26 \\u2013 Ryan started in screenwriting
• 02:40 \\u2013 Ryan shares how he started Scripted
• • 03:04 \\u2013 \\u201cWe just followed the market\\u201d
• 03:12 \\u2013 Toofr came before Scripted
• 03:50 \\u2013 Ryan shares how Toofr came to life
• 04:17 \\u2013 Ryan was using Genius software and had a drip campaign
• 04:35 \\u2013 Ryan learned about Phyton
• 05:14 \\u2013 Toofr is different from the original script
• 05:29 \\u2013 Toofr is a SaaS model
• 05:32 \\u2013 RPU
• • 05:45 \\u2013 Ryan put up the paywall in 2013
• 06:32 \\u2013 Ryan used Toofr to learn web development
• 06:37 \\u2013 Toofr is completely bootstrapped
• 06:45 \\u2013 Team size
• 07:40 \\u2013 Toofr has a hundred customers
• 08:00 \\u2013 Gross customer churn
• 08:40 \\u2013 Toofr relies solely on organic traffic
• 08:55 \\u2013 Ryan shares why he thinks people leave Toofr
• 09:20 \\u2013 Ryan shares the improvements that he can make to reduce churn numbers
• 10:10 \\u2013 Toofr has 16K registered users
• 10:27 \\u2013 Toofr\\u2019s competition
• • 10:59 \\u2013 \\u201cHunter kicks my ass in SEO\\u201d
  • 11:30 \\u2013 Toofr has better data
• 11:59 \\u2013 Toofr has multiple sources
• 13:20 \\u2013 The Famous Five

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3 Key Points:

• Learn as you go \\u2014 as you build your business, be mindful of all the opportunities to learn.
• There are great advantages in working with a small team.
• Use your competition as motivation to make yourself better.

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Resources Mentioned:

• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
• Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives