EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

Published: Jan. 29, 2017, 10 a.m.

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Eric Berman:\\xa0Since graduating from UCST, he\\u2019s been a serial entrepreneur and business operator. He grew his first company to 400K and just missed out on going public. He has been a consultant for many other businesses and is now the CEO and founder of Brandetize, a full service, performance-based, marketing agency that partners with thought leaders such as Brian Tracy, Jack Canfield and many others.

Famous Five:

  • Favorite Book? \\u2013 How to Win Friends and Influence Others
  • What CEO do you follow? \\u2013\\xa0 Gary Vaynerchuk
  • Favorite online tool? \\u2014 Spark Hire
  • Do you get 8 hours of sleep?\\u2014 7 and a half
  • If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cContinue to have an open mind, network as many people as you can and\\u2026follow your passions and be humble\\u201d

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Time Stamped Show Notes:

  • 02:00 \\u2013 Nathan introduces Eric to the show
  • 02:33 \\u2013 TheCollegeClub.com was Eric\\u2019s first company
    • 02:51 \\u2013 It grew significantly
    • 03:40 \\u2013 The stock market crashed just before they become public in 2000
    • 04:25 \\u2013 They were burning $2M monthly with over 400 employees
  • 05:46 \\u2013 After the crash, Eric did some consulting
  • 07:00 \\u2013 They don\\u2019t teach life skills in the educational system
  • 07:18 \\u2013 Eric approached Brian Tracy when Brian was struggling
  • 08:00 \\u2013 It was 2001, when Eric started working with Brian at no cost
  • 08:16 \\u2013 Eric shares the difference of Gary Vaynerchuk and Brian Tracy
  • 09:08 \\u2013 After working with Brian for more than 10 years, gurus are asking Eric if he can work for them
  • 09:20 \\u2013 Eric had a talk with Brian about him working with other gurus
  • 10:00 \\u2013 The brands that are going after Brandetize
  • 10:40 \\u2013 2015 total revenue is close to $4M and 2016 is close to $5M
  • 10:55 \\u2013 28 employees
  • 11:16 \\u2013 Brandetize doesn\\u2019t have a MRR
  • 12:30 \\u2013 Eric predicts that Brendon Burchard will be the next Tony Robbins
  • 12:56 \\u2013 Brian Tracy brings the most revenue to Brandetize
  • 13:50 \\u2013 Eric shares their offer to the brands
  • 16:10 \\u2013 The Famous Five

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3 Key Points:

  • Have an open mind, be humble, and follow your passions.
  • Even if you have a significant fall\\u2014this does not stop you from coming back.
  • Offering your services for free can help you gain more in the end.

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Resources Mentioned:

  • Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel
  • Toptal\\xa0\\u2013 Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal
  • Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf \\u2013 Jamf helped Nathan keep his Macbook Air 11\\u201d secure even when he left it in the airplane\\u2019s back seat pocket
  • Show Notes provided by Mallard Creatives
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