BROADCASTS.com

b'

Adam Robinson, CEO and co-founder of Hireology where\\u2019s he\\u2019s on a mission to help business owners make better hiring decisions using data and processes. He\\u2019s known in the recruiting industry, an expert speaker, and author with over 20 years of experience in the field of hiring and selection management.

Famous Five:

• Favorite Book? \\u2013 Crossing the Chasm
• What CEO do you follow? \\u2013\\xa0 Phil Knight

• Favorite online tool? \\u2014 Evernote
• Do you get 8 hours of sleep?\\u2014 No
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cTake more risks\\u201d

\\xa0

Time Stamped Show Notes:

• 01:35 \\u2013 Nathan introduces Adam to the show
• 02:03 \\u2013 Hireology is a talent technology platform built specifically for owner/operators
• • 02:14 \\u2013 Hireology helps the owner with the technology they need in their hiring and employment process
  • 02:30 \\u2013 Hireology has a monthly subscription plan
  • 02:36 \\u2013 Hireology is a SaaS business model
• 02:46 \\u2013 Hireology is different from Toptal and Upwork
• 03:03 \\u2013 Hireology was founded mid 2010 and the product was launched in January 2012
• 03:13 \\u2013 Adam had a recruitment and outsource business before Hireology
• • 03:28 \\u2013 Adam learned from this business that their clients had terrible interviewing skills
  • 03:32 \\u2013 Adam created an interviewing system and clients started asking to buy it
  • 03:44 \\u2013 Adam sold the business
• 04:13 \\u2013 Hireology first customers were from Adam\\u2019s personal and professional network
• 04:40 \\u2013 Hireology is currently working with under 4000 individually owned businesses in USA
• • 04:50 \\u2013 Around 100 brands
• 06:20 \\u2013 How Adam sees Hireology\\u2019s future
• 07:15 \\u2013 Adam had a client who was responsible for 40% of their revenue for 3 years
• • 07:35 \\u2013 Hireology ended up doing 4000 hires for the company
• 08:00 \\u2013 Average RPU per month is $300 per location
• 08:14 \\u2013 Kickers Hireology is using to increase RPU
• • 08:18 \\u2013 Based on employee count per location
  • 08:39 \\u2013 Hireology doesn\\u2019t increase the price of modules but increases its numbers
• 08:50 \\u2013 Most of Hireology\\u2019s system is proprietary technology
• 09:15 \\u2013 Hireology has 7 close partners that they white-label and sell through their platform
• 09:30 \\u2013 Average MRR is $1.2 million
• 09:47 \\u2013 Gross monthly customer churn
• 10:35 \\u2013 Hireology is an all-inside sales operation for up-selling
• 11:05 \\u2013 Team size is about 100
• • 11:11 \\u2013 Based in Chicago
• 11:27 \\u2013 CAC
• • 11:40 \\u2013 Between $7-10 depending on the client\\u2019s industry
• 12:22 \\u2013 Lifetime value
• 12:45 \\u2013 Adam wants a business whose name is on a sign and whose personal balance sheets are invested in the business
• 13:15 \\u2013 \\u201cThere are 7 million employers in the USA that nobody is talking to and that\\u2019s the market we want to be in\\u201d
• 13:27 \\u2013 Find Adam in Twitter, LinkedIn and his website. Shoot him an email at arobinson@hireology.com
• 16:00 \\u2013 Hireology was bootstrapped for the first 2 years and did an institutional raise in 2014
• • 16:12 \\u2013 Raised $26 million in 2 round from 2014-16
• 16:45 \\u2013 The Famous Five

\\xa0

3 Key Points:

• Find your target market and tap into that market.
• Don\\u2019t rely on a client to stay with you forever\\u2014the sooner you accept that it\\u2019s part of the business, the better.\\xa0
• You need to TAKE more risks!

\\xa0

Resources Mentioned:

• Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to the quality of Toptal\\xa0 developers.
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• Assistant.to \\u2013 The site Nathan uses to book meetings with one email.
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip \\u2013 Nathan uses Drip\\u2019s email automation platform and visual campaign builder to build his sales funnel.
• @Adrobins \\u2013 Adam\\u2019s Twitter handle
• Hireology.com \\u2013 Adam\\u2019s business website
• LinkedIn \\u2013 Adam\\u2019s LinkedIn account
• ARobinson@Hireology.com \\u2013 Adam\\u2019s email address
• Show Notes provided by Mallard Creatives