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Kim Garst, CEO of Boomsocial. She\\u2019s also best Selling author of Will the Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. She\\u2019s internationally recognized and regularly contributes to www.Entrepreneur.com

Famous Five:

• Favorite Book? \\u2013 Lean In
• What CEO do you follow? \\u2013 Sheryl Sandberg

• Favorite online tool? \\u2014 Slack, Canva and Buzzsomo
• Do you get 8 hours of sleep?\\u2014 No
• If you could let your 20 year old self know one thing, what would it be? \\u2013 \\u201cI would tell myself to become an entrepreneur\\u201d

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Time Stamped Show Notes:

• 01:40 \\u2013 Nathan introduces Kim to the show
• 02:57 \\u2013 Kim was earning $ 3,000 per month
• 03:32 \\u2013 As of the moment, they are generating $ 56,494 a month
• • 03:50 \\u2013 Kim asked her staff about the numbers before the interview
• 04:17 \\u2013 www.KimGarst.com \\u2013 where her new product is
• • 04:43 \\u2013 Focus on how you can truly make money from social media
• 05:20 \\u2013 Kim runs a 3-lane, 3-stage sales funnel
• • 05:28 \\u2013 3 different premiums
  • 06:10 \\u2013 Starts with a free offer then a mini course
  • 06:50 \\u2013 In just an hour, they can learn something and implement it in their business
  • 07:24 \\u2013 \\u201cWe try to over deliver and give great content\\u201d
• 07:58 \\u2013 About 11.2% of the people who take the\\xa0 free offer took the $ 9 upsell
• • 08:07 \\u2013 70% take the free trial directly and the 30% will eventually take the 3-stage series
• 08:45 \\u2013 Three landing pages and their conversions
• 09:57 \\u2013 Kim explaining the process of landing pages conversion
• • 10:03 \\u2013 People don\\u2019t immediately go to the $ 1 trial, they download the premium first
  • 10:09 \\u2013 First upsell is the mini-course
• 12:44 \\u2013 The landing page that converts 40%
• 13:50 \\u2013 10% take the membership trial
• 15:00 \\u2013 30% monthly churn
• 15:15 \\u2013 Customer value is $ 263
• 15:22 \\u2013 Customer acquisition cost
• 15:25 \\u2013 ROI
• • 15:30 \\u2013 Spent on Facebook ads
  • 15:55 \\u2013 18% of profit is organic
• 16:16 \\u2013 You can get traffic for free from social media
• 16:38 \\u2013 Been using Facebook ads for quite a few months
• 17:00 \\u2013 Average opening cut-through rate
• • 17:12 \\u2013 Open rate used to be 18-20% but right now it is\\xa0 15-17%
  • 17:25 \\u2013 \\u201cI\\u2019m always wanting more\\u201d
• 18:20 \\u2013 2015 Boomsocial\\u2019s total revenue
• 19:30 \\u2013 Connect with Kim through her website and Boomsocial.com
• 21:40 \\u2013 The Famous Five

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3 Key Points:

• People will come back to you if you have good content.
• Increasing traffic through organic campaigns is free and effective.
• Don\\u2019t be content\\u2014always find ways to improve.

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Resources Mentioned:

• Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Assistant.to \\u2013 The site Nathan uses to book meetings with one email.
• Boomsocial.com \\u2013 Kim\\u2019s business website
• KimGarst.com \\u2013 Kim\\u2019s personal website
• Show Notes provided by Mallard Creatives