Published: Oct. 13, 2016, 9 a.m.
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Ben Uyeda \\u2013 a respected architect and creative genius. Listen to hear how Ben makes money off YouTube, earns serious subscriber numbers, and acquires some pretty sweet assets.
Famous Five:
- Favorite Book? \\u2013 Accidental Billionaires
- What CEO do you follow? \\u2013 N/A
- Favorite online tool? \\u2014 Steller
- Do you get 8 hours of sleep?\\u2014 About 6 and a half
- If you could let your 20 year old self know one thing, what would it be? \\u2013 \\u201cJust to be nice and patient with people\\u201d
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Time Stamped Show Notes:
- 01:38 \\u2013 Nathan introduces Ben to the show
- 02:21 \\u2013 What Ben does on Youtube and how he is monetizing it
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- 02:28 \\u2013 Ben wanted to give affordable design to the masses
- 02:43 \\u2013 Started to make videos of how to make affordable modern furniture
- 03:00 \\u2013 Product immigration into the video content itself is how you make money
- 03:20 \\u2013 Producing a video product is more difficult
- 03:45 \\u2013 First branded deals
- 03:55 \\u2013 Homemade-modern.com
- 04:15 \\u2013 DIY concrete design deal
- 04:30 \\u2013 Home Depot is Ben\\u2019s biggest client
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- 04:40 \\u2013 Created a series of content packages
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- 04:50 \\u2013 Step by step video instructions and social media posts
- 05:10 \\u2013 Creating a bunch of products at once
- 05:18 \\u2013 It is often rare for big brands to have a real YouTube presence
- 05:38 \\u2013 Ben started in this field in 2013
- 05:45 \\u2013 First year revenue
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- 05:50 \\u2013 First 6 months get Ben 10-15,000 subscribers in Youtube
- 06:00 \\u2013 Brands that gave Ben donations
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- 06:10 \\u2013 Ben made a deal of 10 videos per brand after getting 20,000 subscribers
- 06:38 \\u2013 \\u201cYou can\\u2019t get paid cash until you have 100,000 subscribers\\u201d
- 06:48 \\u2013 Making a whole package of content
- 07:00 \\u2013 Ben\\u2019s deal on brands versus traditional commercial
- 07:40 \\u2013 Total 2015 revenue
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- 07:50 \\u2013 Adsense money
- 08:15 \\u2013 Ben buys his own equipment
- 08:44 \\u2013 Long format video is what Youtubers doesn\\u2019t usually do
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- 09:00 \\u2013 Long format video is an over 20-minute video
- 09:09 \\u2013 Youtube to TV
- 09:45 \\u2013 Offering brands full-length videos
- 10:05 \\u2013 Person to contact if one needs a full length videos
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- 10:10 \\u2013 Brands have agencies that they work with
- 10:20 \\u2013 Do reverse engineering to find a person
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- 10:30 \\u2013 Message on Instagram
- 11:20 \\u2013 Show the brands that you can do it
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- 11:33 \\u2013 Put their tools in the video and get positive response
- 11:45 \\u2013 Projected revenue this year
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- 12:05 \\u2013 How to scale a business?
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- 12:20 \\u2013 Scaling would be finding the right people
- 13:07 \\u2013 Find 2 to 3 brands that are compatible
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- 13:16 \\u2013 You can get promotional ad even if the brands didn\\u2019t pay you
- 13:43 \\u2013 Collecting and acquiring assets
- 14:26 \\u2013 Ben\\u2019s content is instructional
- 14:55 \\u2013 Connect with Ben through Instagram
- 17:44 - The Famous Five
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3 Key Points:
- If you know you can do it, just do it \\u2013 approval isn\\u2019t always necessary.
- There\\u2019s a right recipe for everything.
- Be creative \\u2013 it can get you somewhere.
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Resources Mentioned:
- Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
- Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
- Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- @benjaminuyeda \\u2013 Ben\\u2019s\\xa0 Instagram account
- Show Notes provided by Mallard Creatives
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