EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

Published: Oct. 13, 2016, 9 a.m.

Ben Uyeda \u2013 a respected architect and creative genius. Listen to hear how Ben makes money off YouTube, earns serious subscriber numbers, and acquires some pretty sweet assets.

Famous Five:

  • Favorite Book? \u2013 Accidental Billionaires
  • What CEO do you follow? \u2013 N/A
  • Favorite online tool? \u2014 Steller
  • Do you get 8 hours of sleep?\u2014 About 6 and a half
  • If you could let your 20 year old self know one thing, what would it be? \u2013 \u201cJust to be nice and patient with people\u201d

\xa0

Time Stamped Show Notes:

  • 01:38 \u2013 Nathan introduces Ben to the show
  • 02:21 \u2013 What Ben does on Youtube and how he is monetizing it
    • 02:28 \u2013 Ben wanted to give affordable design to the masses
    • 02:43 \u2013 Started to make videos of how to make affordable modern furniture
    • 03:00 \u2013 Product immigration into the video content itself is how you make money
    • 03:20 \u2013 Producing a video product is more difficult
    • 03:45 \u2013 First branded deals
  • 03:55 \u2013 Homemade-modern.com
  • 04:15 \u2013 DIY concrete design deal
  • 04:30 \u2013 Home Depot is Ben\u2019s biggest client
    • 04:40 \u2013 Created a series of content packages
      • 04:50 \u2013 Step by step video instructions and social media posts
    • 05:10 \u2013 Creating a bunch of products at once
  • 05:18 \u2013 It is often rare for big brands to have a real YouTube presence
  • 05:38 \u2013 Ben started in this field in 2013
  • 05:45 \u2013 First year revenue
    • 05:50 \u2013 First 6 months get Ben 10-15,000 subscribers in Youtube
  • 06:00 \u2013 Brands that gave Ben donations
    • 06:10 \u2013 Ben made a deal of 10 videos per brand after getting 20,000 subscribers
    • 06:38 \u2013 \u201cYou can\u2019t get paid cash until you have 100,000 subscribers\u201d
    • 06:48 \u2013 Making a whole package of content
    • 07:00 \u2013 Ben\u2019s deal on brands versus traditional commercial
  • 07:40 \u2013 Total 2015 revenue
    • 07:50 \u2013 Adsense money
  • 08:15 \u2013 Ben buys his own equipment
  • 08:44 \u2013 Long format video is what Youtubers doesn\u2019t usually do
    • 09:00 \u2013 Long format video is an over 20-minute video
    • 09:09 \u2013 Youtube to TV
    • 09:45 \u2013 Offering brands full-length videos
  • 10:05 \u2013 Person to contact if one needs a full length videos
    • 10:10 \u2013 Brands have agencies that they work with
    • 10:20 \u2013 Do reverse engineering to find a person
      • 10:30 \u2013 Message on Instagram
  • 11:20 \u2013 Show the brands that you can do it
    • 11:33 \u2013 Put their tools in the video and get positive response
  • 11:45 \u2013 Projected revenue this year
    • 11:55 \u2013 68 clients
  • 12:05 \u2013 How to scale a business?
    • 12:20 \u2013 Scaling would be finding the right people
    • 13:07 \u2013 Find 2 to 3 brands that are compatible
      • 13:16 \u2013 You can get promotional ad even if the brands didn\u2019t pay you
      • 13:43 \u2013 Collecting and acquiring assets
    • 14:26 \u2013 Ben\u2019s content is instructional
  • 14:55 \u2013 Connect with Ben through Instagram
  • 17:44 - The Famous Five

\xa0

3 Key Points:

  • If you know you can do it, just do it \u2013 approval isn\u2019t always necessary.
  • There\u2019s a right recipe for everything.
  • Be creative \u2013 it can get you somewhere.

\xa0

Resources Mentioned:

  • Toptal\xa0\u2013 Nathan found his development team using Toptal\xa0 for his new business Send Later. He was able to keep 100% equity and didn\u2019t have to hire a co-founder due to quality of Toptal\xa0 developers.
  • Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks\xa0\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • @benjaminuyeda \u2013 Ben\u2019s\xa0 Instagram account
  • Show Notes provided by Mallard Creatives