EP 442: $803k In 2015 Revenue from The Hardcore Closer, Ryan Stewman

Published: Oct. 9, 2016, 9 a.m.

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Ryan Stewman, CEO and CTO of Clyxo.com \\u2013 the world\\u2019s only opt-in social media search engine. Ryan has one of the top online training resources for sales people worldwide, and is a best-selling author/contributor to Forbes Entrepreneur, Huffington Post, and The Good Men Project. Listen as Ryan talks about his new book, Elevator to the Top and how he is addicted to success.

Famous Five:

  • Favorite Book? \\u2013 Influence
  • What CEO do you follow? \\u2013 Elon Musk
  • Favorite online tool? \\u2014Leadpages
  • Do you get 8 hours of sleep?\\u2014 Yes
  • If you could let your 20 year old self know one thing, what would it be? \\u2013 \\u201cI was at the right place at the right time 20 years ago. Just following the path that led me to where I\\u2019m at today.\\u201d

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Time Stamped Show Notes:

  • 02:38 \\u2013 Ryan\\u2019s focus
    • 02:40 \\u2013 Focus on Hardcore Closer
    • 03:10 \\u2013 Modern ways to close sales
  • 03:30 \\u2013 Founded Hardcore Closer in January 2012
  • 03:45 \\u2013 35,000 people on his list
  • 03:57 \\u2013 Content strategy
  • 04:35 \\u2013 Reasons why Ryan writes for publications
  • 05:15 \\u2013 Use ads for Facebook
    • 05:25 \\u2013 Spent $250,000 to grow his page
  • 06:08 \\u2013 4,000 unique buyers for Hardcore Closer
    • 06:25 \\u2013 Elevator to the Top
    • 06:40 \\u2013 People love Ryan\\u2019s products and they keep coming back to buy more
  • 07:18 \\u2013 First year revenue
  • 07:40 \\u2013 Ryan had an app
  • 08:10 \\u2013 Total revenue in 2015
    • 08:30 \\u2013 \\u201cI want to be transparent with the numbers\\u201d
    • 08:55 \\u2013 Free cash flow in 2015
  • 09:25 \\u2013 Other expenses
    • 09:34 \\u2013 Facebook ads costs has toned down
    • 09:48 \\u2013 Most significant cost
    • 10:11 \\u2013 Affiliate marketers
  • 10:23 \\u2013 57 people in 30K per year program
  • 10:36 \\u2013 Estimate revenue in 2016
  • 10:50 \\u2013 Ryan\\u2019s salary
    • 11:00 \\u2013 Ryan talks about his cars
  • 11:30 \\u2013 Team size
  • 11:40 \\u2013 Revenue stuff: one-time or monthly?
    • 11:45 \\u2013 99.99% one-time
  • 12:32 \\u2013 Hardcore Closer app to 42222
    • 12:39 \\u2013 Backend of the app
    • 12:50 \\u2013 It is a website that is mobile optimized
  • 13:40 \\u2013 The Hardcore Closer podcast
    • 13:47 \\u2013 Downloads per month
    • 14:16 \\u2013 No guests
  • 15:05 \\u2013 Ryan\\u2019s book is self-published
  • 15:20 \\u2013 Connect with Ryan through his Facebook, podcast and website
  • 17:45 - The Famous Five

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3 Key Points:

  • Keep your customers happy and you\\u2019ll gain more.
  • It\\u2019s good to let people know about your numbers \\u2013 it gives them an opportunity to learn from them.
  • Do what you love to do.

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Resources Mentioned:

  • Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
  • Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Facebook \\u2013 Ryan\\u2019s Facebook account
  • Clyxo.com \\u2013 Ryan\\u2019s website
  • HardcoreCloser.com/podcast \\u2013 Ryan\\u2019s podcast

Show Notes provided by Mallard Creatives

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