BROADCASTS.com

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Brad Costanzo, an entrepreneur, investor, and business consultant who built (and sold) two digital businesses. Today, Brad helps companies use proven marketing methods, innovative branding campaigns, and form strategic alliances to grow their revenue. He also hosts the \\u201cBacon Wrapped Business\\u201d podcast on iTunes.

Famous Five:

• Favorite Book? \\u2013 One Simple Idea
• What CEO do you follow? \\u2013 N/A
• Favorite online tool? \\u2014 MindMeister and XMind

• Do you get 8 hours of sleep?\\u2014 \\u201cTypically 7\\u201d
• If you could let your 20 year old self know one thing, what would it be? \\u2013 \\u201cDon\\u2019t seek comfort, seek challenge.\\u201d

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Time Stamped Show Notes:

• 01:44 \\u2013 Nathan introduces Brad to the show
• 02:06 \\u2013 Brad sold two digital businesses
• • 02:30 \\u2013 Dating and relationship product, real estate product etc.
  • • 03:10 \\u2013 Fun bar tricks
    • 03:38 \\u2013 Sold it for six figures
  • 04:05 \\u2013 Pigtones.com
  • • 04:23 \\u2013 Sold it for less than $100,000
• 04:36 \\u2013 Brad now focuses on consulting, crowdfunding, and coffee
• • 04:50 \\u2013 Equity crowdfunding
  • 05:08 \\u2013 What he did after selling his businesses
• 05:34 \\u2013 Launched consulting firm in 2013
• • 05:40 \\u2013 How the firm grew over time
  • 03:30 \\u2013 Pricing
  • 06:05 \\u2013 Average retainer
  • 06:22 \\u2013 Total revenue in 2013
  • 07:15 \\u2013 Total revenue in 2015
• 07:34 \\u2013 Revenue goal in 2016
• 08:11 \\u2013 Total price per deal
• • 08:38 \\u2013 Equity product campaign
  • 09:00 \\u2013 Where Brad base his consulting fee
• 09:29 \\u2013 Team size
• • 09:35 \\u2013 Full-time
• 09:51 \\u2013 Number of unique customers in 2016
• 10:10 \\u2013 First equity crowdfunding campaign
• 10:39 \\u2013 Brad talks about his client who is from the real estate field
• • 11:23 \\u2013 Reww.com
  • 11:45 \\u2013 Different funnels
• 12:54 \\u2013 Brad likes 2-3 steps funnel
• 13:08 \\u2013 Magnified message
• • 13:30 \\u2013 MVF funnel
• 14:10 \\u2013 Selling DVDs for real-estate market
• 15:14 \\u2013 Cost of driving a sale and the return
• 15:26 \\u2013 Brad\\u2019s coffee business with wife
• • 15:41 \\u2013 StilettoCoffee.com
  • 16:14 \\u2013 Coffee is a commodity
  • 16:32 \\u2013 His wife\\u2019s idea of selling coffee to women
  • 17:35 \\u2013 Build a brand using story-telling
  • 18:18 \\u2013 Total sales as of the moment
  • 19:14 \\u2013 Hillary Clinton coffee
• 20:26 \\u2013 Potential for an exit
• 20:46 \\u2013 Check StilettoCoffee.com and use the code BRADVIP on checkout to get a discount. Follow Brad on his website and podcast
• 22:35 \\u2013 Launch of Brad\\u2019s podcast
• • 22:55 \\u2013 Total downloads
• 23:50 - The Famous Five

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3 Key Points:

• Listen and learn from the people that belong to your market.
• You only get one shot in life\\u2014make sure your aim is true.
• Keep things simple.

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Resources Mentioned:

• Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• StilettoCoffee.com \\u2013 Brad and his wife\\u2019s coffee business
• Costanzomarketing.com \\u2013 Brad\\u2019s website
• BaconWrappedBusiness.com \\u2013 Brad\\u2019s podcast channel
• Show Notes provided by Mallard Creatives