BROADCASTS.com

b"

Mathilde Collin, CEO and co-founder of Front. Her app has developed email and inbox features meant specifically for teams. Growing up in France, Mathilde realized that being an adult wasn\\u2019t fun\\u2014that getting a job usually meant a life of misery. She would not settle for that. She knew from the beginning that she had to create a job that she loved, and so Front was born.
Famous Five:

Favorite Book? - The Hard Thing About Hard Things
What CEO do you follow? \\u2014 Patrick Collison
Favorite online tool? \\u2014 Front! and Slack.
Do you get 8 hours of sleep? \\u2014 Yes.
If you could let your 20 year old self know one thing, what would it be? \\u2013 We can be happy at work. Get a job you love.

Time Stamped Show Notes:
01:40 \\u2013 Nathan introduces Mathilde Collin
02:00 \\u2013 Front App is an inbox for teams.
02:25 \\u2013 A SaaS company founded in 2014
02:50 \\u2013 She started the business when she was 22.
03:05 \\u2013 She realized a lot of people didn\\u2019t like their job, and she wanted to solve that issue for herself.
03:35 \\u2013 2015 revenue was $1 million
04:00 \\u2013 1210 companies use Front
04:20 \\u2013 A large variety of company sizes
04:50 \\u2013 Why they raised millions in capital.
05:25 \\u2013 Email is complicated, so you need to invest in resources and good engineering.
05:45 \\u2013 She already had a loan from studying in France.
06:15 \\u2013 They raised with key people who could help.
06:37 \\u2013 They wanted to invest in hiring super qualified people.
07:05 \\u2013 Team of 21 in San Francisco
07:15 \\u2013 Monthly expenses are about $200k
07:50 \\u2013 How did you get over the psychological barrier of that red line?
08:20 \\u2013 Spending money when you have money.
08:35 \\u2013 A more rational spending plan.
09:05 \\u2013 She will keep that money in the bank.
09:45 \\u2013 That extra money has allowed for growth.
10:20 \\u2013 She has people under her responsibility.
10:55 \\u2013 She has one cofounder.
11:05 \\u2013 How they determined equity.
11:15 \\u2013 An even split for people who will be there for the whole life of the company.
12:05 \\u2013 They have no marketing team.
12:25 \\u2013 She publishes content at blog.frontapp.com and @CollinMathilde on Medium and Twitter.
13:10 \\u2013 Customer lifetime value: Customer churn is 3%
13:35 \\u2013 Revenue churn is negative.
13:45 \\u2013 They sell three plans.
14:10 \\u2013 Selling the upsell versions to new teams in the same companies
15:00 \\u2013 An inbound sales team
15:15 \\u2013 Monthly and annual plans
15:35 \\u2013 Lifetime value is about 33 months, or $6300
16:15 \\u2013 Valuation was not disclosed
16:45 \\u2013 Her goal is to make as many people possible happy at this company.
17:20 \\u2013 They will try to go public eventually.
17:40 \\u2013 They want to keep their product as it is, which would be difficult if it were acquired.
18:15 \\u2013 Why customers churn
18:25 \\u2013 They dislike how often changes happen.
19:05 \\u2013 They grow 10% each month
19:30 \\u2013 They would like to hit $300k this year.
19:45 \\u2013 Connect with Mathilde on Twitter at @CollinMathilde
21:30 \\u2013 The Famous Five

3 Key Points:
Get a job that you love.
Starting a business is hard\\u2014all entrepreneurs go through challenges.
In the early stages of your company, keep perfecting your product.

Resources Mentioned:
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Toptal \\u2013 Great for business people to start building their app
blog.frontapp.com and @CollinMathilde on Medium and Twitter \\u2013 Follow Mathilde and her company!
The Hard Thing About Hard Things \\u2013 The business book that completely changed Mathilde\\u2019s outlook on her business.
Slack \\u2013 The tool that Mathilde and her team use a ton at Front
Show Notes provided by Mallard Creatives