EP 403: $650k Raised, Finland SaaS Copmany, 600 Customers with PromoRepublic.com

Published: Aug. 31, 2016, 9 a.m.

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Max Pechersky, co-founder of PromoRepublic. His company focuses on helping marketing freelancers get new ideas and strategies for content marketing. As PromoRepublic continues to grow, the company is stretching its boundaries to provide more products for freelancers.
Famous Five:

Favorite Book? \\u2013 Intercom on Product Management
What CEO do you follow? \\u2014
Favorite online tool? \\u2014 Wunderlist
Do you get 8 hours of sleep? \\u2014 Almost never.
If you could let your 20 year old self know one thing, what would it be? \\u2014 It\\u2019s ok if someone doesn\\u2019t like me.

Time Stamped Show Notes:
01:20 \\u2013 Nathan introduces Max
02:05 \\u2013 The co-founder of PromoRepublic
03:00 \\u2013 He owns thirty percent of the company
03:20 \\u2013 It\\u2019s a software service that helps with content marketing.
03:45 \\u2013 Solving the frustrations of marketing freelancers
04:10 \\u2013 The business was founded at the end of 2013
04:45 \\u2013 First year total revenue \\u2013 30000 euro
05:00 \\u2013 Now he has 10k in recurring revenue
05:50 \\u2013 Total customers: 600
06:10 \\u2013 Customer pricing is about $12 per month
07:00 -- $650000 raised
07:30 \\u2013 It was a grant and a soft loan.
08:00 \\u2013 Churn monthly is 8%
08:50 \\u2013 They had to decide which customers to focus on
09:30 \\u2013 They moved to freelance marketers
09:50 \\u2013 It\\u2019s about $100 in acquisition cost
10:30 \\u2013 The average person stays for about a year.
11:14 \\u2013 Additional revenue streams
11:25 \\u2013 Social media templates
11:40 \\u2013 Like stock photos for social media posts
12:00 \\u2013 Max@PromoRepublic.com
13:30 \\u2013 The Famous Five
3 Key Points:
Channel your product toward a specific market.
When you start to see success, look for additional revenue streams.
Come up with an idea that solves a fundamental problem.

Resources Mentioned:
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Toptal \\u2013 Great for business people to start building their app
Wunderlist \\u2013 Max\\u2019s favorite online tool
Intercom on Product Management \\u2013 Max\\u2019s favorite business book
Show Notes provided by Mallard Creatives

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