EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip

Published: Aug. 30, 2016, 9 a.m.

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Brian Wong, who started his company Kiip after getting laid off. As his company has grown and matured, his cofounders have moved on. But Brian is incredible grateful for his company and believes in sticking to your decisions and putting your whole heart and soul into your business. Now Kiip is on track to make $20 million this year, so he must be doing something right.

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Famous Five:

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  • Favorite Book? \\u2013 Predictably Irrational
  • What CEO do you follow? \\u2014 Evan Spiegel
  • Favorite online tool? \\u2014 Evernote
  • Do you get 8 hours of sleep? \\u2014 No.
  • If you could let your 20 year old self know one thing, what would it be? \\u2014 Stop taking everything so seriously. Everything is going to work out.

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Time Stamped Show Notes:

  • 01:20 \\u2013 Nathan introduces Brian
  • 01:50 \\u2013 Kiip is embedded into apps, and it rewards you for achievements in those apps
  • 02:45 \\u2013 50/50 revenue share with brands who provide the rewards
  • 03:20 \\u2013 The economics of partnering with a brand like Gatorade
    • 04:00 \\u2013 Customers must claim the award for either company to get money
  • 05:00 \\u2013 Why they use email to deliver the awards
  • 05:38 \\u2013 Brian\\u2019s journey to where he is now, at age 25
    • 06:00 \\u2013 He found himself in business development
    • 06:55 \\u2013 Laid off in 2010
    • 07:00 \\u2013 He met with a few venture capitalists, and a startup seemed like the right direction
    • 08:00 \\u2013 He and his two cofounders got started
  • 08:30 \\u2013 They started with $300k
  • 09:30 \\u2013 Total capital now is $32 million
  • 09:45 \\u2013 Last year\\u2019s revenue was $11 million
  • 10:00 \\u2013 Margins are increasing as they are becoming more efficient
    • 10:40 \\u2013 Reducing server costs, marketing costs, and creating different revenue streams
  • 11:25 \\u2013 They have a unique revenue model that brings in \\u201cnew money\\u201d
  • 12:35 \\u2013 Engagement rate is 10%
  • 13:10 \\u2013 Both of Brian\\u2019s cofounders have left to do other things
  • 13:45 \\u2013 How Brian feels about his company\\u2019s growth
    • 14:15 \\u2013 \\u201cAt the end of the day, it\\u2019s what your exit is.\\u201d
    • 14:50 \\u2013 He feels thankful for what he has with his company
    • 15:15 \\u2013 \\u201cMake your decision and don\\u2019t look back.\\u201d You can always dream about what could be better or different, but follow through and stay committed to what you have.
  • 16:50 \\u2013 Goal for 2016 is $20 million
  • 17:00 \\u2013 Hopes to grow the margin more
  • 17:15 \\u2013 Twitter @brian_wong and Snapchat at bwong91
  • 19:20 \\u2013 The Famous Five

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3 Key Points:

  • When you make a decision, completely commit to that decision.
  • It does no good to daydream about what could be better or different. Channel that energy into improving what you have.
  • Take advantage of an opportunity when it is put in front of you.

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Resources Mentioned:

  • Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Evernote \\u2013 Brian\\u2019s favorite online tool
  • Show Notes provided by Mallard Creatives
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