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James Turner, of Turner Creative. James started his business after the company he worked for picked up and moved five hours away. He didn\\u2019t want to make the move, so he took his skills and created his own conversion rates optimization company. Now he\\u2019s starting out another company, called Snap. He has caught the entrepreneurial bug and is making more money now than when he was working in the corporate world.

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Famous Five:

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• Favorite Book? \\u2013 Influence
• What CEO do you follow? \\u2014 Elon Musk

• Favorite online tool? \\u2014 Airstory
• Do you get 8 hours of sleep? \\u2014 \\u201cI am trying really hard, but I also have a toddler.\\u201d
• If you could let your 20-year-old self know one thing, what would it be? \\u2014 \\u201cYou\\u2019re not going to miss out if you stay home to work on yourself.\\u201d

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Time Stamped Show Notes:

• 01:20 \\u2013 Nathan\\u2019s introduction
• 01:36 \\u2013 What is conversion rate optimization?
• 02:05 \\u2013 Turner recently worked with Conversion Sciences
• • 02:45 \\u2013 Getting more signups for a free trial
• 03:45 \\u2013 Good and bad conversion rates
• 04:50 \\u2013 \\u201cPeople have a hard time putting themselves in the heads of their customers.\\u201d
• 05:25 \\u2013 The value of customer research
• 06:20 \\u2013 How to collect data
• • 06:30 \\u2013 Talk to your customers
• 07:04 \\u2013 Using testimonials and reviews
• • 08:05 \\u2013 Find which problem is most common in your reviews
• 08:20 \\u2013 How Turner Creative got started
• 09:00 \\u2013 First-year revenue was $36000
• 09:30 \\u2013 2015 total revenue was about $45000
• 09:40 \\u2013 Payment per project: $10000 for 3 months
• • 10:00 \\u2013 He will revamp/renew a company\\u2019s website
• 10:45 \\u2013 Currently 2 customers
• • 10:55 \\u2013 \\u201cI only want to do two retainers at a time.\\u201d
• 11:05 \\u2013 James is starting a new company, Snap
• • 11:25 \\u2013 Focusing on quick copy
  • 11:50 \\u2013 His partner is Lianna Patch, of Punchlinecopy.com
  • 12:00 \\u2013 \\u201cConversion optimized copy on demand\\u201d
• 12:20 \\u2013 Contact him at turnercreative.ca or snapcopy.co.
• 14:30 \\u2013 The Famous Five

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3 Key Points:

• Take your skills and find a way to be financially successful.
• Take time to consider customer reviews and testimonials\\u2014utilizing this information will make your company better.
• Set aside time to take care of yourself and better yourself.

Resources Mentioned:

• Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Airstory \\u2013 A new online tool for content writing

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• Show Notes provided by Mallard Creatives

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