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Steve Olsher, sometimes called the world\\u2019s foremost re-invention expert. He\\u2019s known for the bestseller What Is Your WHAT? - helping businesses and individuals find the one amazing thing they were born to do. Steve writes, speaks, runs multiple businesses, and is the host of Reinvention Radio. Tune in to learn how Steve\\u2019s crushing it in e-commerce, the secrets behind his bestseller, and the one place where he\\u2019s generating 400k unique site visitors a month.

Famous 5:

Favorite Book? \\u2013 Guerilla Marketing
What CEO do you follow? \\u2014 Adam Braun
Favorite online tool? \\u2014 GetEmail
Do you get 8 hours of sleep?\\u2014 Yes
If you could let your 20 year old self know one thing, what would it be? \\u2014 These are the golden years

Time Stamped Show Notes:
01:20 \\u2013 Nathan\\u2019s introduction
02:30 \\u2013 Steve\\u2019s working on multiple projects simultaneously
03:12 \\u2013 Liquor.com is crushing things right now
03:40 \\u2013 It\\u2019s a site that connects brands to bartenders and liquor-lovers
04:20 \\u2013 The site has had its ups and downs - they lost the domain name at one point
05:30 \\u2013 In 1999, when the site was still an e-commerce business, they were making $3.5 million in annual sales
05:51 \\u2013 Since then, they\\u2019ve moved to a newsletter and content marketing model, monetised through paid advertising
06:15 \\u2013 Annual revenue in 2015 was $3 million; this year they\\u2019re hoping to reach $7.5 million
07:30 \\u2013 Works with big brands from Bacardi to Jack Daniels
09:12 \\u2013 One of their biggest sources of traffic is ZergNet, which brings around 400k unique visits per month to the site
12:22 \\u2013 Steve\\u2019s books: why\\u2019s he writing them?
12:57 \\u2013 \\u201cI know people who are getting 6 or 7 figure advances on their books\\u201d
13:10 \\u2013 \\u201cIt\\u2019s about platform\\u201d
13:45 \\u2013 Steve knows someone who had a 7-figure advance on their book: their platform is one of the top 250 podcasts, with 850k downloads per month
15:40 \\u2013 What Is Your WHAT? Was published by Wiley with a $15k advance
17:05 \\u2013 Sold 25k hard copies between 20/09/13 - 15/05/16, not counting the free eBook
17:24 \\u2013 Get the free eBook at What is Your WHAT?
17:50 \\u2013 Steve\\u2019s email list was 40k when he started marketing
18:10 \\u2013 He\\u2019s the sole author
18:55 \\u2013 Royalty income is $50k
19:40 \\u2013 Given the income he\\u2019s made - was it worth spending six figures in book marketing?
20:43 \\u2013 Most of Steve\\u2019s income last month came from real estate
21:45 \\u2013 Connect with Steve at Reinvention Radio
28:35 \\u2013 The Famous Five

3 Key Points:
Build your platform. Success comes from having a tribe.
Invest your time and money widely. Don\\u2019t put all your eggs in one basket.
Want to write a book? Understand why you want to write it before you start.
Resources Mentioned:
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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