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Growth Hacker Marketing and The Obstacle Is The Way. Ryan\\u2019s an expert on media manipulation, resilience and growth - and his new book Ego Is The Enemy is due out soon. Tune in to hear why \\u2018fake it til you make it\\u2019 is terrible advice, why Donald Trump won\\u2019t last long, and what you can learn about business from Angela Merkel, Marina Abramovich, and Kanye West.

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Time Stamped Show Notes:

• 01:12 \\u2013 Nathan\\u2019s introduction
• 01:40 \\u2013 \\u201cI\\u2019m fascinated with the accumulation of wisdom over the last thousand years\\u201d
• 02:25 \\u2013 Ryan dropped out of college, and assisted Tucker Max and Robert Green
• 02:40 \\u2013 Ryan was the director of marketing at American Apparel and has since authored 4 books
• 03:50 \\u2013 He had a $250k advance on his first book, Trust Me, I\'m Lying
• 05:35 \\u2013 The economics of books - the advance might not be high, but sales can build
• 07:42 \\u2013 The Obstacle is the Way has been used by the NFL, the military, and other competitive areas
• 09:06 \\u2013 \\u201cIf you can build multiple income streams, you can take more creative risks\\u201d
• 10:10 \\u2013 Why write another book?
• 10:33 \\u2013 \\u201cWriting is what I love...it\\u2019s what makes me feel fulfilled\\u201d
• 11:05 \\u2013 Ryan\\u2019s latest book is Ego is the Enemy
• 11:55 \\u2013 \\u201cYou want a book to provoke a discussion\\u201d
• 12:30 \\u2013 Almost every business book is based on the idea that \\u201cyou\\u2019re doing great\\u201d - Ryan wanted to take that idea down
• 13:31 \\u2013 \\u201cThere\\u2019s a difference between confidence and ego. Ego is when you lose self-awareness and start living in illusions\\u201d
• 14:54 \\u2013 \\u201cIf you start believing in your own greatness, it\\u2019s the death of creativity\\u201d - Marina Abramovich
• 16:00 \\u2013 It isn\\u2019t ego if you have a realistic confidence in your abilities - based on your own track record
• 16:40 \\u2013 When ego becomes dangerous is when you act as though you\\u2019ve already accomplished the things that you\\u2019re really only starting to work on
• 17:50 \\u2013 The problem with social media is that you can get credit for things that you haven\\u2019t yet done
• 18:43 \\u2013 \\u201cIf you tell a kid that they\\u2019ve done well because they\\u2019re smart, they\\u2019ll do worse than if you praise them for working hard\\u201d
• 19:28 \\u2013 What about brainwashing yourself? Nathan: \\u201cSometimes you can only achieve things by convincing yourself that you\\u2019re better than you are\\u201d
• 21:10 \\u2013 Kanye West\\u2019s fashion line has failed because he didn\\u2019t apply the same work to it that he applied to his music. He made the mistake of thinking that he was successful because of who he was - not the work he put in
• 23:03 \\u2013 Successful people aren\\u2019t successful because of their ego - sometimes it\\u2019s in spite of their ego
• 24:29 \\u2013 \\u201cPassion is not a substitute for knowledge, it\\u2019s not a substitute for a plan or knowing what you\\u2019re doing\\u201d
• 27:15 \\u2013 \\u201cYou can\\u2019t build a reputation on what you\\u2019re going to do.\\u201d Would you want your doctor faking it until he makes it? Would you want a firefighter faking it until she makes it?
• 28:33 \\u2013 \\u201cAs a marketing tactic, talking about things before they happen is great - but don\\u2019t buy into your own crap\\u201d
• 29:39 \\u2013 \\u201cFear is a bad adviser\\u201d - Angela Merkel
• 30:58 \\u2013 Fear of missing out and fear of risk are both bad advisers - focus on the data and you\\u2019ll make better decisions
• 32:08 \\u2013 Donald Trump? \\u201cDemigods are successful in the short term - they\\u2019re very rarely successful in the long term\\u201d

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3 Key Points:

• Confidence is great - but once you start believing your own hype, you\\u2019ll stop working effectively.
• Don\\u2019t let fear or ego make your decisions. Look at the data.
• You can\\u2019t build a reputation on what you\\u2019re going to do. There\\u2019s no substitute for sitting down and doing the work.

Resources Mentioned:

• Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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• Show Notes provided by Mallard Creatives

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