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Jess Butcher, the co-founder of Blippar. It\\u2019s a mobile visual browser that lets you search the internet without words, simply by scanning the objects around you. As Chief Marketing Officer, she\\u2019s led Blippar to over 60 million app downloads. Listen in to hear about the crazy future of augmented reality and why Jess thinks that \\u201cblipping\\u201d, like \\u201cgoogling\\u201d, will become a verb before too long.

Famous 5:

Favorite Book? \\u2013 Anything by Seth Godin
What CEO do you follow? \\u2014 Aaron Levie
Favourite online tool? \\u2014Twitter and Linkedin
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be?\\u2014 Fake it til you make it. Stop being so cautious.

Time Stamped Show Notes:
01:08 \\u2013 Nathan\\u2019s introduction
01:40 \\u2013 Welcoming Jess to the show
01:53 \\u2013 Blippar is a mobile visual browser that can recognise anything in the physical world and search for information on it - \\u201cSearch without words\\u201d
03:15 \\u2013 \\u201cWe could play an audio file on the artwork you see - or open a link to buy the handbag that you see someone holding on the train\\u201d
03:40 \\u2013 Currently working with Coca Cola and Lucky Charms to create interactive experiences with their physical products
03:35 \\u2013 Founded in 2013; went to market in 2014
05:20 \\u2013 Raised just over $100 million in funding
06:00 \\u2013 \\u201cWe\\u2019ve been in the market long enough that we have entrenched relationships with many of our clients. It\\u2019s a combination of consultancy and technology fixed fees\\u201d
07:30 \\u2013 Mostly 7-figure retained relationships
08:15 \\u2013 \\u201cIncreasingly we\\u2019re moving the creative side onto agencies and focusing on tech\\u201d
08:30 \\u2013 Average annual contract is in the mid 6 figures
08:45 \\u2013 Currently working with well over 500 brands and asset owners
09:40 \\u2013 Founded in 2011
09:50 \\u2013 Around 300 team members in 14 offices around the world
11:40 \\u2013 In addition to the brands they work closely with, Blippar has self-service tools that let smaller companies access their technology
12:20 \\u2013 Blipp Builder is an affordable and accessible way into Blippar
13:30 \\u2013 How do you incentivise users to come on board Blippar?
13:50 \\u2013 \\u201cWe\\u2019ve never sold this as people having access to everyone that uses Blippar...the idea is that the partners themselves are getting people to download the app\\u201d
16:00 \\u2013 What\\u2019s the long term goal?
16:15 \\u2013 \\u201cWe want to become a verb in common parlance\\u201d
18:02 \\u2013 Within the year, Blippar will be able to recognise its surroundings with the same level of complexity as an adult brain
18:20 \\u2013 Connect with Jess on Twitter
21:10 \\u2013 The Famous Five

3 Key Points:
Visual search recognition is the next level of engagement with the internet - visual recognition and augmented reality are going to take off rapidly in the next few years
Fake it til you make it. Pretend you know what you\\u2019re doing and you\\u2019re where you want to be.
Have ambitious goals. Know when you\\u2019re onto a big idea - and chase it.
Resources Mentioned:
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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