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Kat Loterzo - a content machine who\\u2019s written 37 bestselling books and generates 3-4 emails for her list each day. Kat built her own 7-figure online fitness business before turning to coaching and writing. She now coaches businesses on how to have the same success she did. Tune in to hear how Kat brings people to her membership site, why she can\\u2019t get enough of writing, and the importance of listening to your gut.

Famous 5:

Favorite Book? \\u2013 Big Magic
What CEO do you follow? \\u2014 Grant Cardone
Favourite online tool? \\u2014None, I\\u2019m pretty old school
Do you get 8 hours of sleep?\\u2014 Definitely not
If you could let your 20 year old self know one thing, what would it be?\\u2014Listen to your gut and follow what you feel called to do

Time Stamped Show Notes:
01:11 \\u2013 Nathan\\u2019s introduction
01:45 \\u2013 Welcoming Kat to the show
02:05 \\u2013 Kat built Woman Incredible as an extension of her personal training business
03:10 \\u2013 Started in 2007, became big in 2010
03:40 \\u2013 She\\u2019s now dropped the business - but at its height it was making $80k a month
04:20 \\u2013 Kat currently makes revenue from The Tribe, a coaching membership site
05:17 \\u2013 First month is $97, subsequent months are $197
05:30 \\u2013 Around 150 current members
05:50 \\u2013 Made just over $500k from the site so far
06:20 \\u2013 Membership gives free access to all of Kat\\u2019s content, and access to members\\u2019 community
08:22 \\u2013 Keeping around 80% of members each month
08:50 \\u2013 Average customer lifetime is around 5 months - but members will often buy other products
09:40 \\u2013 Acquisition is mostly from referrals and social media. Kat\\u2019s only just now setting up a funnel
10:00 \\u2013 Kat will email her list 2-3 times each day, and always includes links back to The Tribe website
10:55 \\u2013 Kat also hosts the Success Smackdown podcast
11:20 \\u2013 Produces several 4 or 5 minute episodes each week
11:40 \\u2013 Each episode is hitting around 1,000 downloads
12:40 \\u2013 Not monetising podcasts - just using them as content marketing
13:13 \\u2013 Kat\\u2019s an Amazon bestselling author with around 1000 downloads per month
14:30 \\u2013 \\u201cI can\\u2019t get enough of writing\\u201d - Kat\\u2019s written 37 books
15:30 \\u2013 Publishing the next book through CreateSpace
16:20 \\u2013 Facebook is Kat\\u2019s main source of traffic
16:50 \\u2013 Connect with Kat on Facebook, Twitter, and at her website
19:00 \\u2013 The Famous Five

3 Key Points:
Create the content and people will come
Follow your gut and do what you feel called to do
It\\u2019s not the size of your list that matters, but how dedicated your following is. Find people who love what you do.
Resources Mentioned:
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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