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Shaul Olmert. He\\u2019s the cofounder and CEO of Playbuzz, an award-winning, storytelling platform that empowers publishers, brands, and agencies worldwide to create interactive content for editorial and commercial purposes. The world\\u2019s top publishers and brands worldwide use Playbuzz\'s desktop and mobile-friendly storytelling tools to improve audience engagement, optimize social sharing, increase site traffic and lengthen page-viewing time.

Famous Five:

• Favorite Book? \\u2013 N/A
• What CEO do you follow? \\u2013 N/A
• Favorite online tool? \\u2014 Evernote
• How many hours of sleep do you get?\\u2014 4
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Shaul would have told himself that everybody else in the world is as clueless as he is

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Time Stamped Show Notes:

• 01:40 \\u2013 Nathan introduces Shaul to the show
• 02:25 \\u2013 Playbuzz is a platform that helps make one\\u2019s storytelling more compelling and engaging
• 03:10 \\u2013 Playbuzz\'s tools are completely free for publishers
• 03:20 \\u2013 Playbuzz currently has tens of thousands of publishers
• 03:24 \\u2013 Playbuzz has market leaders using their toolset
• 03:46 \\u2013 Playbuzz makes money when publishers opt-in to their monetization program
• 04:11 \\u2013 Advertisers want to present their brands to the audience that is listening
• 04:54 \\u2013 Playbuzz\'s revenue is in the dozens of millions on ad spent on the platform
• 05:18 \\u2013 Playbuzz\'s volume is high and consistently growing
• 06:10 \\u2013 Playbuzz manages the distribution of the content items which will benefit the publishers as well
• 07:00 \\u2013 Nathan summarizes how he understands Playbuzz to work
• 07:50 \\u2013 The brands create their content and Playbuzz shares them on their partnered website
  • 08:16 \\u2013 Playbuzz charges per view
  • 08:35 \\u2013 The charge depends on how long their content is being viewed or listened to
• 10:00 \\u2013 Playbuzz is creating new ways to grow their engagement
• 10:37 \\u2013 Playbuzz has two revenue streams
• 11:53 \\u2013 Playbuzz has been around for 5 years and has been in the market for 3 years
• 12:36 \\u2013 Playbuzz has 2 founders and 170 employees globally
• 12:54 \\u2013 Playbuzz has raised a total of $31M
• 13:40 \\u2013 Shaul shares what he thinks of Disney\\u2019s efforts in advertising
• 14:43 \\u2013 \\u201cThe more value we create, the more our value increases\\u201d
• 14:54 \\u2013 Playbuzz is still burning capital and scaling up
• 15:10 \\u2013 Playbuzz is constantly creating to optimize data
• 15:36 \\u2013 The majority of the funds go to engineering, product and data
• 15:49 \\u2013 Shaul believes that eventually they will win the war by having superior technology
• 16:50 \\u2013 Shaul shares his take on using voice searches for collecting data
  • 17:30 \\u2013 Shaul is looking to take podcasts to a wider audience
• 19:15 \\u2013 The Famous Five

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3 Key Points:

1. Content is KING.
2. No matter how good your content is, if you can\\u2019t share it with an audience, it\\u2019s useless.
3. Voice searches will change how we do advertising, and this change will happen soon.

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Resources Mentioned:

• Simplero \\u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives