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Sandy Lohr. She\\u2019s a mother, wife, dog lover and leader of one of the best advertising technology teams in Silicon Beach. Growing up in the industry, she transitioned from client side to tech provider over 2 years ago. Her team strives daily to help local businesses globally find the best customer with her company, MatchCraft.\\xa0\\xa0

Famous Five:

• Favorite Book? \\u2013 Jab Jab Jab Right Hook
• What CEO do you follow? \\u2013 Susan Wojcicki
• Favorite online tool? \\u2014 Accompany
• How many hours of sleep do you get?\\u2014 5.5
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cBe humble\\u201d

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Time Stamped Show Notes:

• 01:44 \\u2013 Nathan introduces Sandy to the show
• 02:18 \\u2013 MatchCraft performs well and keeps its customers
• 02:46 \\u2013 MatchCraft is a tech company in the adtech space
• 02:52 \\u2013 2018 will be MatchCraft\\u2019s 20th year
• 03:02 \\u2013 MatchCraft matches buyers and sellers and has mastered the craft for doing so
• 03:10 \\u2013 MatchCraft has 2 founders who came up with the strategy in 1998
• 03:21 \\u2013 Sandy is the CEO and she joined MatchCraft 2 years ago
• 03:40 \\u2013 MatchCraft acquired the client side of the company in 2014
• 03:50 \\u2013 MatchCraft has a technology platform that helps run programmatic searches
  • 04:15 \\u2013 MatchCraft has been doing it a long time with scalability
• 04:50 \\u2013 MatchCraft is a managing service and SaaS model
  • 04:59 \\u2013 The managing service is 70% of the business
  • 05:46 \\u2013 MatchCraft doesn\\u2019t work with any merchants
• 06:06 \\u2013 Resellers of MatchCraft have over 6000 sales reps globally
• 06:23 \\u2013 Resellers pay MatchCraft their media fee
  • 06:35 \\u2013 For the managing service, the fee is 17% to 12% depending on the volume
• 07:08 \\u2013 MatchCraft has strategy discussions with their resellers
• 07:27 \\u2013 The SaaS model varies, too
• 07:57 \\u2013 MatchCraft provides ad copy in different languages and formats
• 08:50 \\u2013 On the SaaS side, fees can go up to 7% of media spend depending on the volume
• 09:50 \\u2013 MatchCraft is a privately held company
• 10:33 \\u2013 Prior to MatchCraft, Sandy was on the client side and she was working for Advance Publications Inc.
  • 11:30 \\u2013 Sandy shares what she was doing prior to MatchCraft
  • 13:15 \\u2013 Advance Local Inc. bought MatchCraft and Sandy is now the active CEO in MatchCraft
  • 14:08 \\u2013 Sandy\\u2019s background has always been in marketing and she enjoys learning about technology everyday
• 14:25 \\u2013 MatchCraft\\u2019s team size is nearly 100 and they promote diversity with their global offices
• 15:13 \\u2013 MatchCraft doesn\\u2019t have to raise capital
• 15:39 \\u2013 \\u201cWe have extremely aggressive goals\\u201d
• 16:19 \\u2013 MatchCraft has grown 26%, year over year
• 16:45 \\u2013 MatchCraft has processed more than $100M ad spend annually
• 17:03 \\u2013 Sandy\\u2019s opinion on the idea of Time being sold and what she would do if they buy one of Time\\u2019s brands
• 19:43 \\u2013 The Famous Five

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3 Key Points:

1. There\\u2019s nothing you cannot learn that you really WANT to learn.
2. If your product is performing well, people will remain loyal to you and to your product/service.
3. Acquiring a company requires your due diligence\\u2014make sure it\\u2019s WORTH it.

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Resources Mentioned:

• Simplero \\u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives