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Evan Leong. He\\u2019s the VP of Product at Devslopes, a learn-to-code platform focused on taking beginners to paid professionals to curated project-based videos. He\\u2019s always been involved with startups since 2015, when he took the leap from a corporate job to join the startup world full-time.

Famous Five:

• Favorite Book? \\u2013 Good to Great
• What CEO do you follow? \\u2013 Jeff Bezos
• Favorite online tool? \\u2014 Trello
• How many hours of sleep do you get?\\u2014 5
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Follow your instincts, follow your gut, and don\\u2019t let age stop you from what you want to do

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Time Stamped Show Notes:

• 02:05 \\u2013 Nathan introduces Evan to the show
• 02:31 \\u2013 Devslopes is a learn-to-code platform for iOs, MacOS and TvOs
  • 02:39 \\u2013 A version for Windows will be available soon too
• 02:48 \\u2013 Devslopes is similar to Treehouse
• 03:00 \\u2013 Devslopes has been around for a year and a half
• 03:10 \\u2013 Devslopes has just converted to SaaS
  • 03:22 \\u2013 They garnered 130 subscriptions just after the launch
• 03:33 \\u2013 Average pay per customer is a little over $20 a month
• 04:05 \\u2013 Devslopes was funded through Kickstarter and an investor
  • 04:15 \\u2013 They raised $190K in Kickstarter
• 04:35 \\u2013 Devslopes\\u2019 CEO is a good salesperson and they had a strong community even before Kickstarter
• 05:04 \\u2013 The Kickstarter campaign was blasted around
• 05:11 \\u2013 The community size is around 10K
• 05:22 \\u2013 Devslopes has raised an additional of $300K from Redfoo of LMFAO
• 05:42 \\u2013 Devslopes was launched in March 2016
• 05:53 \\u2013 First year revenue was $600K
• 06:04 \\u2013 2017 goal is to reach a million
• 06:39 \\u2013 Devslopes has large courses that will take people more time to stick with them
• 06:48 \\u2013 Devslopes is pumping out target topics which are 2-3 hour courses
• 07:13 \\u2013 Team size is 8
• 07:48 \\u2013 The CEO started in e-learning marketplaces
• 08:05 \\u2013 By the time Devslopes started, the CEO already had 40K students on Udemy
• 08:33 \\u2013 Devslopes gets students from affiliates too
• 09:12 \\u2013 Devslopes want to fully dive into the learning experience
  • 09:32 \\u2013 They liked the idea of having everything in one program so they created the SaaS model
• 10:17 \\u2013 Devslopes publishes to affiliates the content that the affiliates want to promote
• 10:26 \\u2013 Udemy likes to promote 30-60 hour courses
• 10:43 \\u2013 Devslopes is also on Skillshare, Learnability and Inkydeals
  • 10:58 \\u2013 90% of the content goes to Udemy and the rest are spread out to the rest
• 11:08 \\u2013 90% of the revenue is from Udemy, too
• 11:30 \\u2013 Devslopes is just starting to use Facebook ads which is their only paid marketing
• 12:05 \\u2013 CAC
  • 12:11 \\u2013 Most of what Devslopes gets from Facebook ads is social presence but no paid leads yet
• 12:44 \\u2013 The charge of Udemy fluctuates depending on how they promote their content
• 13:21 \\u2013 Evan focuses on the product and handles the team
• 13:37 \\u2013 Devslopes currently have 5K iOs downloads and a couple of thousand from Mac
• 15:30 \\u2013 The Famous Five

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3 Key Points:

1. With the advancement in technology, more people are opting to learn from the comfort of their own home.
2. Target your market so it will be easier for the company to adapt a new business model.
3. Customers will stick with your product if it is of value to them.

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Resources Mentioned:

• Simplero \\u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives