759: He Shares How He Built His Company On Top of Cryptocurrency Ethereum and Why

Published: Aug. 22, 2017, 9 a.m.

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Eric Tang. He\\u2019s a computer programmer and co-founder of Live Peer, a decentralized video live streaming platform incentivized with the blockchain. He was introduced to the blockchain in 2014, and it\\u2019s pretty much everything that Eric thinks about now.


Famous Five:
Favorite Book? \\u2013 The Hard Thing About Hard Things
What CEO do you follow? \\u2013 Jerry Colonna
Favorite online tool? \\u2014 MetaMask
How many hours of sleep do you get?\\u2014 6.5
If you could let your 20-year old self, know one thing, what would it be? \\u2013 Eric would tell himself to be more focused and worry less

Time Stamped Show Notes:
01:06 \\u2013 Nathan introduces Eric to the show
02:07 \\u2013 Wowza does video transcoding in a centralized way
02:30 \\u2013 One of the big CDN players is Akamai
02:59 \\u2013 There are two different cases for why people would use Live Peer over the other players in the industry
03:05 \\u2013 Live Peer is in a decentralized world
03:11 \\u2013 App developers nowadays are building decentralized applications
03:18 \\u2013 The applications do not have a server
04:13 \\u2013 They can duplicate their projects over the blockchain
04:17 \\u2013 Live peer is the only solution for decentralized apps
05:20 \\u2013 The government wouldn\\u2019t be able to figure out the IP of Live Peer
06:06 \\u2013 The idea of blockchain is the participants are the stakeholders
06:16 \\u2013 When you use Facebook live, you\\u2019re just a user and not actually benefiting from it
06:27 \\u2013 In a decentralized world, if you\\u2019re a participant of Live Peer, you earn tokens which grow and become more valuable
07:07 \\u2013 From an ecosystem standpoint, the companies building businesses around bitcoin and ethereum are early coin holders
07:28 \\u2013 Joseph Lubin, Ethereum\\u2019s co-founder, is now hiring 400 people for ConsenSys to build applications around the ethereum ecosystem
07:55 \\u2013 Ethereum provides a smart contract platform which bitcoin doesn\\u2019t provide
08:47 \\u2013 How Ethereum and bitcoin are competitors and how they are not competing explained
09:17 \\u2013 Anyone can build their own bitcoin blockchain but they won\\u2019t be always successful
10:18 \\u2013 Eric thinks co-blockchains will also exist
10:50 \\u2013 Eric thinks bitcoin is a great way to hold value as it has a great network now
11:11 \\u2013 Ethereum has its own value and for a completely different purpose
11:29 \\u2013 We use the ethereum platform to hold our tokens
11:50 \\u2013 In the open blockchain world, anyone can be an investor
12:10 \\u2013 There\\u2019s just more risk in investing earlier
12:44 \\u2013 Can someone cheat the system by having fake miners grow the value earlier?
13:00 \\u2013 Some are pumping the tokens and selling them
13:13 \\u2013 When a company comes, Eric would have them hold their tokens at first
13:48 \\u2013 If you have a lot miners, you\\u2019re already contributing a lot to the network
14:00 \\u2013 The network will leverage the access capacity
14:12 \\u2013 if you spun out a bunch of miners, Live Peers will have a large capacity in terms of amount of transcoding and live streaming work we can do
14:23 \\u2013 This creates a cheaper price for the amount of live streaming
14:43 \\u2013 Nathan makes a comparison using Live Peer 1 and Live Peer 2 as competitors
14:49 \\u2013 When investors spend money on the 2 companies and contribute more resources, the prices of the service will go down for the consumers
15:07 \\u2013 The longer they spend money, the more users they can drive
15:55 \\u2013 If Nathan launches an email marketing tool, how can he create traction if people don\\u2019t understand crypto
16:18 \\u2013 There\\u2019s actually a need for people to simplify the complexity of crypto
16:59 \\u2013 Eric is thinking of providing incentives for individual stakeholders to get new users on board
17:23 \\u2013 The big investors can put aside a big percentage of tokens and just incentivize it
17:37 \\u2013 It\\u2019s like an employment equity pool
17:54 \\u2013 The early participants will benefit more from the ecosystem
18:03 \\u2013 The first bitcoin transaction was 10K bitcoins for a pizza
18:16 \\u2013 The bitcoin price to buy a pizza is a little over $2500 (a coin)
20:30 \\u2013 The Famous Five

3 Key Points:
More developers are building decentralized applications because of the security piece.
The participants in the blockchain are the stakeholders as well.
The one who will win is those who can spend more money and contribute resources for a longer span of time\\u2014this will attract more users and create cheaper prices for the consumers.

Resources Mentioned:
The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
Klipfolio \\u2013 Track your business performance across all departments for FREE
Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

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