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Matthieu Vaxelaire. He\\u2019s the CEO of Mention where he moves all Trello cards to the right and closes deals. He splits his time between Paris and New York City.\\xa0

Famous Five:

• Favorite Book? \\u2013 The Hard Thing About Hard Things
• What CEO do you follow? \\u2013\\xa0 Rand Fishkin
• Favorite online tool? \\u2014 Hull
• Do you get 8 hours of sleep?\\u2014 6-7
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cDo more things and read less as you learn much more by doing than reading\\u201d

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Time Stamped Show Notes:

• 01:17 \\u2013 Nathan introduces Matt to the show
• 01:37 \\u2013 Mention is Google Alert on steroids
• 01:51 \\u2013 Mention is a SaaS business
• 02:05 \\u2013 Mention has different segments of customers
• • 02:08 \\u2013 The SME customers pay an average of $65 monthly
  • 02:13 \\u2013 The mid-market customers pay an average of $400 monthly
• 02:25 \\u2013 Average customer pay per month
• 03:20 \\u2013 Most of Mention\\u2019s customers don\\u2019t like sharing their information
• 03:40 \\u2013 Ogilvy uses Mention to track the campaigns they\\u2019re building for their clients
• 04:17 \\u2013 Mention is also an inferential tool
• 04:49 \\u2013 Mention raised capital at an early stage
• • 05:03 \\u2013 Mention raised a total of $500K
• 05:11 \\u2013 There are 45 people on the team and 10 are in NY, the rest are in Paris
• 05:50 \\u2013 Prior to Mention, Matt worked at eFounders which is a startup studio
• • 05:57 \\u2013 Mention was one of the startups built by eFounders
• 06:20 \\u2013 Mention has over 600K users and over 4K paying customers per month
• 06:42 \\u2013 Mention\\u2019s free version
• 07:20 \\u2013 Mention uses a number of features
• 07:53 \\u2013 There\\u2019s no touch sales in the SME market
• • 08:01 \\u2013 The mid-market is inside-sales driven
  • 08:15 \\u2013 There are 2 groups of inside-sales teams: the inbound and outbound with 6 people in each group
• 08:50 \\u2013 Average MRR
• 09:28 \\u2013 Mention is more focused on gross MRR churn
• • 09:35 \\u2013 SME gross churn is 2%
  • 10:43 \\u2013 Mention is almost in a negative net churn
• 11:20 \\u2013 Mention has an average of 10K signups per month
• 11:47 \\u2013 Mention is currently spending $5-10K on paid advertising
• • 12:04 \\u2013 Mention is exploring other advertising options like G2 Crowd
  • 12:20 \\u2013 Mention\\u2019s first trial result with G2 Crowd isn\\u2019t that encouraging
• 12:44 \\u2013 Mention uses a strong open-content strategy to drive people to their website
• 13:17 \\u2013 CAC
• • 14:00 \\u2013 Matt is willing to spend up to $1K to generate new mid-market customers
• 14:17 \\u2013 2017 goal
• • 14:58 \\u2013 Mention is currently in the process of raising
  • 15:07 \\u2013 An $800K MRR by the end of December 2017 is a good number
• 17:10 \\u2013 The Famous Five

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3 Key Points:

• Sometimes, you got to spend to acquire those new customers.
• Paid advertising isn\\u2019t the only solution to drive traffic to your site.
• Get out there and start moving\\u2014you learn more by doing than by reading.

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Resources Mentioned:

• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi \\u2013 The juice was Nathan\\u2019s life saver during his trip in Southeast Asia
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives