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Ep 182 Lila Zimmerman, the founder of Fresh Fit, and Fearless, dedicated to the promotion of healthy lifestyles. Listen as Nathan and Lila talk about

Bio
Lila Zimmerman is a\\xa019 year old college student from Boston, MA and is currently a sophomore\\xa0at the University of Maryland.\\xa0Her passion for health\\xa0and fitness moved her to create an Instagram account to share her lifestyle.\\xa0

Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:46 \\u2013 Kristi joins the show.
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• 02:13 \\u2013 Kristi uses Instagram to market partner products and promote her e-book on healthy living.
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• 02:46 \\u2013 Kristi launched her Instagram account summer 2014. She got to a thousand followers in a year. And now she has 15K followers.
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• 03:11 \\u2013 Instagram pictures are popular through consistency, quality, good hashtags, and interacting/networking with other accounts.
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• 03:42 \\u2013 Lila talks about using Share for Share to grow her Instagram account.
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• 04:54 \\u2013 Traffic is directed from Lila\\u2019s Instagram bio to her website.
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• 05:15 \\u2013 Nathan talks about a useful bitly tip to track clicks from url\\u2019s.
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• 06:31 \\u2013 Writing her e-book took about 2 months and it costs 14.99$ to download. It\\u2019s sold 900$ worth of copies.
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• 07:40 \\u2013 Lila talks about what\\u2019s next for her as an entrepreneur \\u2013 creating a new e-book.
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• 09:00 \\u2013 Lila would pursue her business full time if it generated 9K a month.
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• 10:56 \\u2013 Famous Five
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Famous 5

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• Favorite Book?- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
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• What CEO do you follow?\\u2014 Suja Juice
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• What is your favorite online tool?\\u2014IconoSquare
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• Do you get 8 hours of sleep?\\u2014 Yes
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• If you could let your 15 year old self know one thing, what would it be?\\u2014 Eventually you\\u2019ll find something you\\u2019re passionate about.
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3 Key Points:

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1. Popular Instagram posts possess consistency, high quality, good hashtags, and interact/network with other accounts.
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2. Share for share is a good way to grow your social media account. Accounts with a similar target audience can both grow their audiences by mutually sharing a post.
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3. You can track the number of clicks a bitly link has generated by adding a plus notation after the link.
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Resources Mentioned:

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• Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for.
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• Instagram \\u2013 Lila\\u2019s Instagram
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• Fresh Fit Fearless \\u2013 Lila\\u2019s website
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• Jab, Jab, Jab, Right Hook \\u2013 Lila\\u2019s favorite business book
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• Suja Juice \\u2013 Business Lila follows
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• IconoSquare \\u2013 Lila\\u2019s favorite online tool
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