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Craig is the founder and CEO of SalesNexus (https://salesnexus.com/)

\\U0001f552 Time Stamped Show Notes:

00:00 \\u2013 Nathan\'s introduction to today\'s show

0:40 \\u2013 Why he transitioned to SaaS

1:00 \\u2013 How SalesNexus has grown to scale by bootstrapping

1:15 \\u2013 Why the average customer pays them $150-$200 each month

1:30 \\u2013 How he launched the company back in 2003 as a side-hustle

2:30 \\u2013 Why they have grown to serve 5,000 total customers today

3:00 \\u2013 How they manage implementation in-house to drive customer success

3:50 \\u2013 Why SalesNexus is doing $3.5M in ARR

5:20 \\u2013 How they added marketing automation features to increase pricing

5:55 \\u2013 Why they have scaled from $3.25M in ARR 12 months ago

6:20 \\u2013 How the average customer stays with them for 5 years

7:35 \\u2013 Why driving customization leads to stickiness for SalesNexus

8:20 \\u2013 How they are landing new customers via online advertising

9:15 \\u2013 Why they are spending $300 in CAC right now

10:20 \\u2013 How their team has grown to 20 full-time employees in Houston

11:10 \\u2013 Why they are cash flow positive today

11:30 \\u2013 How Craig still seems room for growth today

13:50 \\u2013 The Famous Five