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Time Stamped Show Notes:

00:00 \\u2013 Nathan\'s introduction to today\'s show

00:25 \\u2013 Why Kellogg was named top CEO by Glassdoor

00:45 \\u2013 How Madwire has grown to 600 employees

01:25 \\u2013 Why they operate on a hybrid SaaS and professional service model

02:30 \\u2013 How they view revenue per employee and prioritize it

03:15 \\u2013 Why they are doing $175k in revenue per employee today

03:30 \\u2013 How Madwire is doing $105M in ARR right now

04:00 \\u2013 Why they help small businesses with marketing at scale

04:50 \\u2013 How they are serving 10k active customers at this point in time

05:05 \\u2013 Why their average new account is paying around $1,500 each month

05:45 \\u2013 How Madwire has scaled with $7.5M in outside funding

06:15 \\u2013 Why they are cash flow positive

06:35 \\u2013 How they are still growing 40% year over year

07:45 \\u2013 Why they track churn in two unique ways

10:00 \\u2013 How they receive payback within 3 months on a $3k CAC

11:10 \\u2013 Why they are landing customers entirely through digital channels

12:10 \\u2013 How he started the company with his father in 2009

13:45 \\u2013 Why they\'ve set aside stock and equity for top performing employees

14:40 \\u2013 How they are targeting an IPO in the next few years

15:30 \\u2013 Why they would look to IPO in two years

16:30 \\u2013 The Famous Five

JB Kellogg is the co-founder of SMB marketing platform, Madwire and Marketing 360.\\xa0JB was named the Top CEO in the country by Glassdoor in 2016.\\xa0

Company website:\\xa0https://www.madwire.com/

SaaS Metrics:

Founded: 2009

Customers: 10,000

ARPU: $875 (monthly)

Annual recurring revenue: $104 million

Founded: 2009

Funding: $7.5m

Team: 600