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After co-founding a large retail chain in Chicago in the late 70's, Chris was persuaded by one of his mentors to get into the data, predictive analytics and marketing technology space. 35 years later, Chris has developed a reputation as a thought leader and pioneer in his industry. He's launched a number of successful startups, and he's run large corporate divisions at public companies including Equifax, Experian, MDC-Partners, and EDS/Neodata.